Today we begin a new series of short videos based on Chapter 7 of To Sell is Human, wherein I reveal the 6 successors to the elevator pitch.
Up first is The Question Pitch, which shows when you should use the interrogative to make your case (and when you should avoid it).

14 Responses to “How to Pitch Better: The Question Pitch”

  1. lisa snyder says:
    May 20, 2013 at 8:47 am
    NJ Association of Woman Business Owners Central Region( http://njawbocentral.org/) is having a lunch discussion later this week based on chapter 7 of to Sell is Human.
    An article was also written in US1(local newspaper in Princeton, NJ) about the event . Read here: http://goo.gl/CWFuL
    I am looking forward to facilitating the discussion and trying out different pitches with the lunch attendees.
    Reply
    • Randy says:
      June 22, 2013 at 3:34 pm
      Another way to do this is to be insulting in an absurd way.
      Go to a fine restaurant and after a great meal when asked how it was say with a straight face (quietly) ‘It was absolutely terrible and I’m never coming back again next week an 8th time.’
      Every time they smile and sometimes THEY then tell me how great it was … they answer the question for me … ‘oh, haha … doesn’t look like it was too bad … no doggie bag required!’ or such.
      Put them in a position to answer the question for you when the facts present in your favor.
      Reply
  2. Mike Brice says:
    May 20, 2013 at 1:06 pm
    I love the book and the different ideas to the tired elevator pitch, but I thought it was funny that you said an elevator pitch was 20th century and then used an example of a question pitch from the 20th century.
    Reply
  3. Dain Dunston says:
    May 24, 2013 at 12:32 pm
    Love it! Great way to pitch. I’ll start using it.
    Reply
  4. Gaz says:
    May 25, 2013 at 2:09 am
    How great is this. I have a quiet voice and my one time wish was to get up and speak to a crowd of people but always felt too embarresed, here I can practice on my own and get the confidence. I need to tape myself as well and listen to the progression
    Reply
  5. True Black says:
    May 26, 2013 at 10:33 pm
    Great stuff, right out of an advanced sales training program and a point I’ve talked with participants about in many such programs. I particularly like Mr. Pink’s reminder to make sure you have the facts to back up your question.
    Regardless of your feelings about his politics, you’ve got to acknowledge