Keeping it human newsletter October 2013

Keeping it Human October 2013 News from Kathy Klotz-Guest Hi Alan,   I help companies uncover and tell their most compelling marketing stories (and their key customers’ stories).   What marketing issues are you struggling with? Your voice matters. It helps me know what issues to cover in my blog, podcasts, and all my content. Drop me a line: kathy@keepingithuman.com   To your (and your clients’) success!   Kathy   *You may reprint portions of this newsletter with attribution. Spread the fun.* In This Issue Podcast News Got Marketing Questions?  Fun Stuff This Month Where in the World is Kathy Speaking Next?  Feature: Create Shareable Content by Making Your Customer the Hero Podcast News! Join me on (most!) Thursdays at 3:30 PM PDT for Jargonorrhea Live – A Viral Marketing Show. My guests and I talk about everything related to marketing with a healthy dose of humor! And we’re in iTunes and Stitcher! Listen to and share past podcasts.    Let me know what marketing topics you’d like to hear covered on the show!   Got Marketing Questions: We’ll Give You Answers! Let me know what marketing messaging challenges you’re struggling with and I’ll address those issues in the Keeping it Human blog, in podcasts, and across our content: kathy@keepingithuman.com     Fun Stuff This Month One of my favorite examples of a big company “keeping it human” is the great exchange that happened between an online service rep for NetFlix and a customer (posted on reddit). This is why companies should hire people with senses of humor! Can I get an AMEN up in here?! Humor is one of the best ways to connect with an audience, and leave your customer with a great experience. Stop using buzzwords! You all know how I feel about jargon. Ugh! It doesn’t serve you or your audience. What buzzword do you hate the most? I hate ‘paradigm-shift’ more than any other buzzword….but perhaps that’s far too 2012, as it didn’t make this Inc.com silly buzzword list. And many of these words are used by areas other than marketing.   Where in the World is Kathy Speaking Next?   Need a fun speaker, facilitator, or workshop on marketing that can make the topic engaging, humorous and bring out the best in your people?  Email Kathy@keepingithuman.com. Feature: Create Shareable Content by Making Your Customer the Hero Many companies focus on ‘thought leadership’ content that makes the company look great. That’s about you. Here’s a better way to actually get your audience to participate and share content: make your customer the hero.   Here’s how Intel did it. Read more…. Contact Kathy We're on Facebook! Visit us, like us, drop us a line, and get more fun, human marketing tips!   Email: Kathy@keepingithuman.com Tel/Fax: +1.408.578.8040 Web:  Keepingithuman.com and Powerfullyfunny.com To unsubscribe, click here or send an email to: unsubscribe-72536@elabs6.com