The ad tech IPO which, like Rocket Fuel, is succeeding
- Cromwell Schubarth
- Senior Technology Reporter- Silicon Valley Business Journal
- Email | Twitter | Google+
Criteo, a Paris-based
online advertising company whose CEO relocated to Silicon Valley for a while,
raised $250 million in an IPO that priced above expectations and soared on its
market debut.
The company's shares closed up by about 14 percent after rising more than 30
percent earlier on Nasdaq Wednesday after pricing at $31 a share. That gave
Criteo a valuation of about $2.3 billion. It had been expected to price at
between $27 and $29.
That was good news for the
company's VC investors, who include Bessemer Venture
Partners, which holds a 9.5 percent of Criteo's shares. Other big venture
stakeholders are Index Ventures (23.4 percent), Idinvest Partners (22.6 percent)
and Elaia Partners with 13.5 percent.
It may also be good news for other ad tech startups in what has been an
uneven year for IPOs in the sector.
Redwood City-based Rocket Fuel
raised $116 million last month and its shares have remained at nearly
double their IPO price since.
But three others haven't fared as well.Redwood City-based YuMe went public at $9 a share in early August, traded as low as $7.80 a share since and closed Tuesday at $8.57.
San Francisco-based Marin Software sold
its IPO shares in March at $15 a share, dropped as low $8.75 and closed Tuesday
at $12.48.
New York-based Tremor Media went
public in late June at $10, fell to $6.25 since then and closed on Friday at
$9.79.
Acquisitions, meanwhile took out
MoPub (acquired by Twitter for $350 million in stock) and Adap.tv (bought by AOL
for about $405 million). San Mateo-based Aggregate Knowledge was acquired for $119 million by Neustar on Wednesday.
Among the Silicon Valley ad tech startups that are probably watching this
action with interest are Brisbane-based Glam Media, San Mateo-based Drawbridge,
Foster City-based Adchemy and a pair of San Francisco-based startups — Martini
Media and Vungle.Cromwell Schubarth is the Senior Technology Reporter at the Business Journal. His phone number is 408.299.1823.
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