David Rodecker's Transformation
| 21 | Oct |
| 2013 |
Submitted by:
David Rodecker
I'm the founder of Local Splash, a company that has made the Inc. 500 the past three years and Deloitte’s fastest-growing tech companies, but that’s all in the past.
About six months ago, we hit a wall in growth. Our business thrives on growth and when that pace slowed, other issues began to fester. Complacency set in. Subsequently, our implementation operations department slowed and did less, customer service lost customers, and projects were taking longer to get done. Negative teamwork attitudes festered and we lost sight of our mission, values and focus on customers.
Although I'm the founder of the company, I've operated it at arms-length and let others, including a well-paid CEO, run the day-to-day business. Although there weren't any specific technical mistakes made, he's allowed negativity to exist and failed to execute meaningful change. His management style got us far, but the structured, textbook approach is lacking in personality or backbone. This has allowed wrong things to get done and bad attitudes to flourish.
In recent months, I've visited Stanford and learned about the humble beginnings of Facebook, the ups and downs of Apple, the creativity at Google, and heard about culture from Tony Hsieh at Zappos. I've found a new sense of empowerment to make a change.
Over the years of being a business owner, I've taken many risks. I've learned that treating every day as "Day 1" is not just a risky endeavor but necessary for long-term sustainability.
Beginning next week, the entire company of 165 persons will reorganize. I'll start by restating our mission and nurturing the love of our customers. I will be the lead coach by instilling values and embracing a positive cultural influence from others.
It won't be accepted by everyone; some top performers may be shed. It starts with the management team and immediately followed by frontline workers, then training, HR and other teams. Everyone will be in a new teamwork framework and have a functional role. We will be lean, yet wholly embracing our customers’ needs.
Although we are still a $10M+ company and could probably skate by for quite a while, we have stood long enough to see the road deteriorate below our feet. We must evolve. It's always Day 1.
Keith & the Greenlight crew, thank you for the relevant articles, and keep up the good work of motivating empowerment, attracting connectivity and positive change.
Sincerely,
David Rodecker, CEO RelevantAds service of LocalSplash.com
About six months ago, we hit a wall in growth. Our business thrives on growth and when that pace slowed, other issues began to fester. Complacency set in. Subsequently, our implementation operations department slowed and did less, customer service lost customers, and projects were taking longer to get done. Negative teamwork attitudes festered and we lost sight of our mission, values and focus on customers.
Although I'm the founder of the company, I've operated it at arms-length and let others, including a well-paid CEO, run the day-to-day business. Although there weren't any specific technical mistakes made, he's allowed negativity to exist and failed to execute meaningful change. His management style got us far, but the structured, textbook approach is lacking in personality or backbone. This has allowed wrong things to get done and bad attitudes to flourish.
In recent months, I've visited Stanford and learned about the humble beginnings of Facebook, the ups and downs of Apple, the creativity at Google, and heard about culture from Tony Hsieh at Zappos. I've found a new sense of empowerment to make a change.
Over the years of being a business owner, I've taken many risks. I've learned that treating every day as "Day 1" is not just a risky endeavor but necessary for long-term sustainability.
Beginning next week, the entire company of 165 persons will reorganize. I'll start by restating our mission and nurturing the love of our customers. I will be the lead coach by instilling values and embracing a positive cultural influence from others.
It won't be accepted by everyone; some top performers may be shed. It starts with the management team and immediately followed by frontline workers, then training, HR and other teams. Everyone will be in a new teamwork framework and have a functional role. We will be lean, yet wholly embracing our customers’ needs.
Although we are still a $10M+ company and could probably skate by for quite a while, we have stood long enough to see the road deteriorate below our feet. We must evolve. It's always Day 1.
Keith & the Greenlight crew, thank you for the relevant articles, and keep up the good work of motivating empowerment, attracting connectivity and positive change.
Sincerely,
David Rodecker, CEO RelevantAds service of LocalSplash.com
Comments
It will be wonderful if you could keep us updated as you implement some of your transformational strategies and how those impact your company. Certainly, it will server as a learning tool for some of us who are trying to run a startup.
Submitted by Anonymous on Thu, 10/24/2013 - 12:36
Do you need Finance? Are you looking for Finance? Are you looking for finance to enlarge your business? We help individuals and companies to obtain finance for business expanding and to setup a new business ranging any amount. Get finance at affordable interest rate of 3%, Do you need this finance for business and to clear your bills? Then send us an email now for more information contact us now via (financialserviceoffer876@gmail.com) whats-App +918929509036 Dr James Eric Finance Pvt Ltd Thanks
ReplyDeleteINSTANT AFFORDABLE PERSONAL/BUSINESS/HOME/INVESTMENT LOAN OFFER WITHOUT COST/STRESS CONTACT US TODAY VIA Whatsapp +19292227023 Email drbenjaminfinance@gmail.com
ReplyDeleteHello, Do you need an urgent loan to support your business or in any purpose? we are certified and legitimate and international licensed loan Company. We offer loans to Business firms, companies and individuals at an affordable interest rate of 2% , It might be a short or long term loan or even if you have poor credit, we shall process your loan as soon as we receive your application. we are an independent financial institution. We have built up an excellent reputation over the years in providing various types of loans to thousands of our customers. We Offer guaranteed loan services of any amount to people all over the globe, we offer easy Personal loans,Commercial/business loan,Car loan Leasing/equipment finance, Debt consolidation loan, Home loan, ETC with either a good or bad credit history. If you are in need of a loan do contact us via Whatsapp +19292227023 Email drbenjaminfinance@gmail.com
Share this to help a soul right now, Thanks