Wednesday, October 30, 2013

UVP- what is it? Todd Duncan


Volume 10; Issue 44
 

Unique Value Propositions: Understanding Your Market

By Todd Duncan
10/30/13
Unique value propositions are market driven. You must constantly compare what most of your competition does and then resolve to develop unique solutions that make you different. Most importantly: You must have a strategy for implementing your solutions.

The Importance of Being Unique: What Sets Your Business Apart? 10/22/13

In today's competitive, commodity-driven marketplace, being unique and having unique value propositions are crucial elements of success. If you want to have a consistent, sustainable business, you must be able to answer a few questions.

"I Have a Responsibility." 10/16/13

I'm about to sweep the entire mortgage industry with a very large broom. Ready? Here it goes. We haven't been selling. We haven't. Not broadly as an industry. We've been reacting and dealing with capacity, but we haven't been selling.
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