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Unique
Value Propositions: Understanding Your Market
By Todd Duncan
10/30/13
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Unique value propositions are market driven. You
must constantly compare what most of your competition does and then
resolve to develop unique solutions that make you different. Most
importantly: You must have a strategy for implementing your solutions.
The Importance
of Being Unique: What Sets Your Business Apart? 10/22/13
In today's competitive, commodity-driven
marketplace, being unique and having unique value propositions are
crucial elements of success. If you want to have a consistent,
sustainable business, you must be able to answer a few questions.
"I Have a
Responsibility." 10/16/13
I'm about to sweep the entire mortgage industry
with a very large broom. Ready? Here it goes. We haven't been selling. We
haven't. Not broadly as an industry. We've been reacting and dealing with
capacity, but we haven't been selling.
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