Posted: 29 Oct 2013 04:00 AM
PDT
This is my story.
There are many like it, but this one was mine.
From yard signs (people who
almost always say “that’s a lot of money”), from Zillow inquires and from
escrow officers. From agents asking for feedback from a showing, from idx
inquiries on other agents listings and from buyers who have to see a few
houses “right now”. From loan officers telling you the appraisal didn’t come
in at the right amount, from a buyer saying “thank you” or from another agent
telling you that their seller went with “the other offer” instead. Answer in
the middle of dinner with your family, at 11pm, on vacation.
Walk through some
houses.
Look at 10 houses in 3
different price ranges and neighborhoods. Study comparable reports before you
go. Touch the hand rails, imagine being in the shower or barbecuing in the
backyard. Look at the staging, the cleanliness and the paint colors. Check
out the neighbors (do they have dogs? kids? nice cars?). How old does the
roof look? Has the plumbing been updated? Is there new insulation in the
attic? Wood floors underneath the carpet? Is the foundation crooked? Cracked?
Look at the buyers body language as they explore. Take notes when they make
comments. Take pictures of anything suspicious or wonderful. Walk slowly
through a few homes you’ll never be able to afford yourself.
Negotiate a
contract.
Explain dozens of legal
documents in layman’s terms. Remember to make sure the buyer asks for that
stainless refrigerator, in writing. Is Friday really a good closing date,
ever? Convince the buyer they need to pay over asking price. Convince a
seller they need to accept less than asking price. Tell the other agent “this
is my client’s final offer”, and mean it. Load the forms into your software
of choice. Take note of all the sources needed to fill them out completely.
Triple check your work. Are you going to write a cover letter? Should you
meet the other agent in person or will an email do the trick? Work with a
sub-par agent. Work with a great one. Tell your seller that the buyers
financing fell through, 5 days before the closing.
Get belly to belly.
Talk to a
first-time-homebuyer.
[Notice how they always
think they can “just knock that wall down”. Notice how excited they are.
Notice how they have no savings. Or notice how big their trust fund is.
Notice how they want more space]
Talk to a 6th-time-homebuyer.
[Notice how they know
everything. Notice how they really don’t. Notice how staunch they are about
the details. Notice how they want less space]
Talk to a 4 months late on
the mortgage homeowner.
[Notice how scared they
are. Notice how scared you are]
Reflection.
A friend recently asked me
“aren’t you glad you don’t have to tell people you’re a real estate agent
anymore?” Funny, but this never occurred to me.
My brother read science
fiction novels when our family went on road trips and I chose to look out the
window and observe the world. I was a paperboy for a while. I knew all of my
neighbors. I knew the details of every home on my route. I knew the details
of every person on my route. I won the geography bee a few times. I love
every house I’ve every seen and I’m not sure if it’s a gift or a curse.
Being a real estate agent is
one of the greatest privileges in the world. It requires a diverse skill-set
of sales, compassion, empathy, marketing, organization, hustle, wit and
patience. It’s connected me with people in ways unlike anything I’ve ever
experienced before and is incomparable to any job I’ve ever had (and I’ve had
a lot). It takes no guts to start but it takes all of them to continue.
The narrative of the agent is
often lost in a sea of “look-at-me” marketing, in the churn of disruption
aimed at the profession and in the daily grind in which we (they) willingly
participate. It’s a narrative I hope we get right one day.
It’s a narrative that I’m
proud, was mine.
|
Tuesday, October 29, 2013
Walk a mile
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