Tuesday, October 15, 2013

Once upon a time by Kevin E


Four keys to make your story more powerful.
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"Humans simply aren’t moved to action by 'data dumps,' dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion. The best way to emotionally connect other people to our agenda begins with "Once upon a time..."
- Jonathan Gottschall

Starting from the time we have enough of a vocabulary to string together two sentences, we start telling stories — and even before that, we are entranced by them.

We make sense of our lives through stories, relate our experiences through stories and therefore stories are an incredibly powerful way to communicate, influence and lead.

The next time you need to illustrate a point, transfer specific information or help your listener feel something, tell a powerful story. Here are four specific ways to make your story powerful...
1. Be brief. Stories should be long enough to cover the topic, but short enough to be interesting. Some details and description are important, but creating your verbal version of War and Peace is not necessary.
2. Be vivid. Use descriptive language to create word pictures. When you tell the story, draw on as many senses as possible.
3. Include action. There is a reason that action films are consistently among the top in the box office. To be compelling, your story must include action!
4. Stories must make a point or create dialogue. Your story's point may be obvious. Perhaps, though, you want your story to be discussed further. If so, conceal your point just a bit and then when the point is discovered during dialogue, people will own the point and the story.
Start telling your story today to gain trust, inspire action and communicate your authentic message!

Kevin Eikenberry
Chief Potential Officer
The Kevin Eikenberry Group

p.s. Master the art of storytelling with our brand new teleseminar, The Art of Storytelling. Learn more here.

Upcoming Teleseminar:

The Art of Storytelling - Learn to master the use of theatre and storytelling for individual and organizational performance.
Date: October 24, 2013
Time: 1:30 - 2:30 pm ET


Learn more and reserve your seat here.
 
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