"Humans
simply aren’t moved to action by 'data dumps,' dense PowerPoint slides,
or spreadsheets packed with figures. People are moved by emotion. The
best way to emotionally connect other people to our agenda begins with
"Once upon a time..."
- Jonathan Gottschall
Starting
from the time we have enough of a vocabulary to string together two
sentences, we start telling stories — and even before that, we are
entranced by them.
We make sense of our lives through stories, relate our experiences
through stories and therefore stories are an incredibly powerful way to
communicate, influence and lead.
The
next time you need to illustrate a point, transfer specific information
or help your listener feel something, tell a powerful story. Here are
four specific ways to make your story powerful...
1. Be brief. Stories
should be long enough to cover the topic, but short enough to be
interesting. Some details and description are important, but creating
your verbal version of War
and Peace is not necessary.
2. Be vivid.
Use descriptive language to create word pictures. When you tell the
story, draw on as many senses as possible.
3. Include action.
There is a reason that action films are consistently among the top in the
box office. To be compelling, your story must include action!
4. Stories must make a point or
create dialogue. Your story's point may be obvious.
Perhaps, though, you want your story to be discussed further. If so,
conceal your point just a bit and then when the point is discovered
during dialogue, people will own the point and the story.
Start
telling your story today to gain trust, inspire action and communicate
your authentic message!

Kevin
Eikenberry
Chief Potential Officer
The Kevin Eikenberry Group
p.s. Master the art of storytelling with our brand new teleseminar, The Art of Storytelling.
Learn
more here.
|
Upcoming Teleseminar:
The Art of Storytelling - Learn to master the use of theatre and
storytelling for individual and organizational performance.
Date:
October
24, 2013
Time: 1:30
- 2:30 pm ET

Learn more and reserve your
seat here.
My Subscriptions
|
No comments:
Post a Comment