Cross
Promote by Partnering with Locally Owned Businesses
Small businesses are the heart and soul of
America, yet many of them struggle to compete in today's "mega-store" culture.
If you own a small business and are looking for ways to promote your business
that won't break the bank, you may wish to consider cross promoting. Cross
promoting involves partnering with other local small businesses to create a
marketing campaign that benefits each business separately and the local economy
overall.
When advertising budgets are virtually non-existent, creativity is the key to growing your business. Although you may not have thought about it, you already have numerous opportunities to advertise your business at very little cost right in front of you. Just take a moment to consider all the other small businesses with which you do business each week. If you partnered with just one of them, you have immediately doubled your advertising space at no cost. If you own a health food restaurant, for example, you could partner with a local organic farming business and cross promote your businesses. A travel agency might team up with a beauty salon and generate a "Day of beauty before your dream vacation" campaign. Do you own a small construction remodeling business? Why not contact a local interior design firm and see what you two and come up with to benefit both businesses? Even someone like an attorney with a solo practice focusing on estate law could work out something with a local insurance agency that also focuses on elder care. For ideas, take some time and think about who you typically refer customers or clients to or who you regularly do business with yourself.
The possibilities are limitless--and the more you reach out to other locally owned small businesses, the more you will all benefit. Instead of spending your hard earned money on elaborate advertising campaigns that may or may not work, spend your time coming up with creative ways to cross promote with other related businesses instead. Think of this as a way to create the advantages of a "mega-store" but with the benefit of individual attention that clients and customers can only get from small, local businesses. Simply placing your advertising materials at your partner's business establishment, and vice versa, is a good start; however, by putting a little thought into it, you can likely come up with additional ways to cross promote your businesses that maximize your exposure and minimize the cost.
When advertising budgets are virtually non-existent, creativity is the key to growing your business. Although you may not have thought about it, you already have numerous opportunities to advertise your business at very little cost right in front of you. Just take a moment to consider all the other small businesses with which you do business each week. If you partnered with just one of them, you have immediately doubled your advertising space at no cost. If you own a health food restaurant, for example, you could partner with a local organic farming business and cross promote your businesses. A travel agency might team up with a beauty salon and generate a "Day of beauty before your dream vacation" campaign. Do you own a small construction remodeling business? Why not contact a local interior design firm and see what you two and come up with to benefit both businesses? Even someone like an attorney with a solo practice focusing on estate law could work out something with a local insurance agency that also focuses on elder care. For ideas, take some time and think about who you typically refer customers or clients to or who you regularly do business with yourself.
The possibilities are limitless--and the more you reach out to other locally owned small businesses, the more you will all benefit. Instead of spending your hard earned money on elaborate advertising campaigns that may or may not work, spend your time coming up with creative ways to cross promote with other related businesses instead. Think of this as a way to create the advantages of a "mega-store" but with the benefit of individual attention that clients and customers can only get from small, local businesses. Simply placing your advertising materials at your partner's business establishment, and vice versa, is a good start; however, by putting a little thought into it, you can likely come up with additional ways to cross promote your businesses that maximize your exposure and minimize the cost.
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