The real estate industry and consumers are, for the most part, enamoured with technology. Getting quick estimates on home values, virtual tours, you name it and there is a technology for everthing. Our day-to-day interactions are driven heavily by what we seen on Facebook, email, text messages, etc. In fact, it's considered a "best practice" in the industry to ask the client which forms of communication they want to use and use them. What's missing from all this, unfortunately, is the impact on how these technologies keep clients away from us. Believe it or not, all that texting could actually hurt your relationship while you think it helps.Augmenting Real Life
Human nature compels us to see, feel, and hear in the real world in order to establish a bond of trust. I don't care how well someone can articulate their expertise in a phone call, nearly everyone will want a face-to-face meeting to make a connect to you and build the bond that leads to trust. After all, we're working with our clients on some very expensive and important business. That can be all business or it can be personal. As we know, making it personal is nearly always required and the emotional aspect of residential real estate demands it. So, when we communicate remember this - at least every few days make the effort to have a conversation by phone or in person. Keep it personal by not being impersonal with too much email and texting.
Improving Live Discussions
Let's talk about Houzz for a minute because it's a technology that could easily be used in a conversation with both home buyers and sellers. Let's assume you're in a house with a buyer and it needs remodeling. How do you engage that client in a conversation? We all know, and most consumers will admit, that trying to visualize a finished kitchen is nearly impossible. So, this is where a cool technology like Houzz comes in handy.
Let's assume you're in the kitchen looking at the space. Using Houzz you can show the client options with dozens of photos of finished kitchens. They no longer have to visualize, it's there. They might also be able to get pricing. All the while, you as the professional are focusing the information into knowledge that using technology that allows them to make a decision. This is how you improve live discussions and interaction with technology. The technology makes the process more personal and smarter.
Sometimes Less Is More
With the example above, you can see how technology might make a real life interaction better. The caveat to that is that sometimes less technology will, in the end, make things better overall. Next time you feel the urge to have a discussion via email, try a really old technology - the phone. Make a call and talk it out. Just the conversation alone makes the relationship stronger and the client will trust you more. Trust me, it works. Try it next time and see for yourself.
In the end, it all comes back to how and when you use technology.
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Bryan Robertson, President | T: 650.799.9951 | Email: bryan@arrivvarealestate.com | Website: http://www.BryanRobertsonHomes.com |CA BRE# 01191946 | TBD | TBD | TBD
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