Friday, November 29, 2013

The Number one mistake made on Twitter

The Number One Mistake Everybody Makes on Twitter

There is a feature on Twitter that has been misunderstood since the day it was introduced.
Now if you're "oldschool Twitter" like I am, you'll remember that when the service launched, the "@" signal didn't have any explicit function. What happened is that users would organically use it to mention other users in their stream (my nerdy coworkers tell me this stemmed from a chat service called IRC).
Eventually, Twitter took that user behavior and actually incorporated it into the functionality of the platform, and from that day forward, people have been making the same stupid mistake.
What's the mistake, you ask? Take a look at the deck I made. It'll only take a couple seconds, and I think you'll get a few laughs in addition to the straight up educational value:

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If you found value in this, it would mean a lot to me if you shared it with your LinkedIn contacts!

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