CliffsNotes to Storytelling in 2014
It occurs to me that some of you might not actually know what my new book is all about, and since it drops today, I thought this would be a good opportunity to give you the lowdown.
First and foremost, it is a collection of case studies. More than 80 of them. No seriously, I sat down and analyzed dozens of pieces of micro-content from brands around the world to once-and-for-all explain what works and what doesn't when it comes to telling your story on today's platforms. You can preview some of them here.
It's also a collection of my thoughts around how you should look at the act of storytelling in 2014. I think the best way to explain that is to show you this:
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If you liked the presentation, it would mean a lot to me if you shared it with your LinkedIn contacts!
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