The KCM Blog - The BIG
Change in Real Estate
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Posted: 21 Aug 2013 04:00 AM
PDT
In the 1990s, information was
being placed on the Internet at an unfathomable pace. Every industry was
affected (think about the music industry). In the real estate
industry, client demands forced companies to publish their own listings on
their websites. The publishing of all listings (not just their own) quickly
followed. With this, a new, more-informed consumer was born.
But if this occurred in the
1990s, why is it such a big change today?
Well, with the ramp-up in the
mid-2000s, many agents got lost. It seemed that all they had to do was wake
up in the morning and business would just come to them. They didn’t need to
adjust to this new consumer. Similarly, when the market soured in the late-2000s,
many agents were left dazed and fighting just to stay alive. They couldn’t
spend time focusing on this new consumer.
But today, with markets
stabilizing, we need to turn our attention again to building our businesses
and addressing the needs of current consumers.
And that’s precisely why this
change is such a big deal today. The information you used to be hired to
give, the information people turned to you for, is all over the Internet.
Anyone can access it. Anyone can use it.
Today, the information itself
is no longer what people come to you to receive.
They now come to you to
receive an analysis of that information.
And that’s a big change!
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