Focus On Appling Technology To Real Estate Practices I just read a very nice article on the Feature Page about someone who attended a ReBar Camp. As with many technology conferences, agents go in looking for knowledge on the latest software to do everything from generate leads to transaction management. Along the way they're bombarded with cryptic (not really) acronyms like CRM, SEO, SEM, etc. Based on what I read in similar articles, tend to become overwhelmed by all the technology and feel like they can never be "ahead of the curve". Here's piece of advice: stop trying...and for 3 reasons.REASON 3 - Be A REALTOR, Not A Technology ExpertI've said this many times, your expertise is in the practice of real estate sales and marketing, not technology. It's OK to know it but nearly all of these seminars want you to build expertise in SEO, SEM, etc so you can "do it yourself". Here's a little executive management advice: learn to delegate. Hire a software expert who can do it better, faster, and ultimately cheaper.REASON 2 - Not All Technology Is GoodYou just heard about cool new software that's going to "revolutionize the real estate industry"? Guess what, there have been 20 other software products claiming the same thing this year. You know how many of them will survive to next year? One or two. Stop chasing the "latest and greatest". It's a waste of time. Look at what makes sense. Which leads me to the last point.REASON 1 - It's About The Business ProcessSeriously. Think about how you do business; work with clients, capture leads, etc. Write them all down and then think about "How could I make those better?". When you've got that written down, then you're ready to go look at software. The worst mistake you'll ever make in business is to buy software and look for a problem to solve with it. First, identify the problem then look for the software.By focusing on how you do business and then on how you'll need (maybe) software to make that better, you'll be able to selectively review and acquire technology. How you do business should drive these decisions, not the other way around. I tend to focus on how technology will create a better customer experience. Even with my technical knowledge and experience, I still outsource.
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Bryan Robertson, President | T: 650.799.9951 | Email: bryan@arrivva.com | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | ARIVVA | 744 San Antonio Road Ste 24 | Palo Alto, CA 94303
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Monday, August 26, 2013
Be a Realtor not a Technology expert
Home : Blogs : Bryan Robertson : Los Altos and Silicon Valley Real Estate
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The five major benefits to being a Realtor are the freedom of your time to spend how you choose and when you choose. You have the ability to set your own work schedule around the things that are important to you.
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Great comment I think sometimes in my business we can talk like a stock broker but clients want mortgage advice with some updates and thoughts on rates.
DeleteYour comment about freedom is great I love flexibility and then we also have the other side Sunday night doing loans or showing homes. I wouldnt trade my 30-years
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