The Best Way to Build the Biggest Building
There is a saying I heard a long time ago, and it goes like this:
There are two ways to build the biggest building in town: 1. Build the biggest building in town. 2. Tear down all the other buildings around you.That saying has always stuck with me, and I’m so proud to be the kind of person who sticks with the first option. I don't know exactly why that is. I think a lot of it is parenting. The way I was raised, and my Eastern European mentality play a huge part in how I do business. But what I think it really comes down to, is that I want to be confident that I won’t be kicked on the way down one day.
“What if something changes? What if something bad happens? What if I make a critical mistake? What if a World War breaks out?” I think about these things and I end up with a good feeling. I hope that because I want to do good for many, many are going to want to do good for me.
I’m very obsessed with my legacy. In recent interviews, I've been hinting at something my family has known for a long time, which is that I have a huge obsession with having as many people as possible come to my funeral. I try to live my life that way, and if I pull people down or talk behind their backs; if I do the wrong thing and don’t support them, there is a very real chance that they won’t like me.
Now of course I have my flaws. Am I competitive? Of course I am. Once I pushed/punched AJ in the face during a heated game of basketball. I’m actually still pretty devastated about that (and don’t worry, it wasn’t that hard). Those flaws are as much a part of my as my good intentions, so of course, you have to take the good with the bad. Let's be clear: I'm not perfect.
Unlike my career as a whole, my relationships aren’t necessarily about the climb up, but more about the aftermath. When we’re in our 50’s/60’s/70’s and we see each other at an event on Mars somewhere, I imagine that the people who made it by dragging others down are going to be more lonely and secluded. I think they’ll end up with more superficial relationships. At a certain point - and this happens very, very quickly with success - you stop worrying about money, and you start to worry more and more about your name and reputation. Now luckily, I’m from an Eastern European immigrant background, so a lot of the things I care about are grounded in that kind of “a handshake means everything” world, which kind of saves me from my tendencies to be a hyper-competitive salesman.
I encourage you to give a lot of thought to how the world is now structured. Everybody is now sharing their thoughts, opinions, and actions at scale. With social networks word of mouth now has global plumbing, and one's reputation has never mattered more. Whether its how you treat an intern or a CEO, they're equally human.
In the long term, the people who work together and build the biggest building now, will end up having a better life at the end.
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Want to do a deal with me? I'm accepting barter offers around my upcoming book Jab, Jab, Jab, Right Hook. Let's Talk!
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