Marketing
Tips From The Ibis Network
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Posted: 20 Nov 2013 07:11 PM PST
A good video campaign can be a great
way to boost popularity with your brand. Releasing videos that are
entertaining and engaging is an excellent way to accomplish a strong
campaign. A mediocre video will often get passed over, and in turn have no
effect. Video ads are one of today’s most important forms of advertisement,
and when done right can create a rush of interest. When creating and sharing
a video, finding ways to grab attention and keep it long enough to get a
clear message across is key. Below are some tips that will enable you to make
your video more share-able.
1.) Leave the jokes out- Your video does not need to be funny; in fact, it may be better
to avoid comedy altogether. Comedy is only useful if the video is absolutely
hilarious and instantly memorable. Some companies have been experimenting
with more serious videos and have better luck than sticking with comedy like
the rest of the pack.
2.) Tug on heartstrings- Making a video emotional can be one of the best ways to get
your video shared by others. Creating a memorable story with lots of
tear-jerking moments all compiled into a short clip is a surefire way to show
that emotions matter. However, some emotions are better than others and can
evoke very different responses, so be careful and take the time to think
before posting.
3.) Post your video midweek- Launching a video on Wednesday gives your video the best chance
at success. Research shows that almost half of all video shares come between
Wednesday and Friday, which gives the ad 72 hours to determine the scale of
its success. Consider experimenting with video posts on different days of the
week and see when the most views and shares happen.
4.) Give your followers a
reason to share- Post relative and
interesting information that will influence your readers to share. Catch
their attention in the beginning and be sure that it will hold your viewers’
attention until the conclusion of the video.
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