Saturday, November 16, 2013

Facebook reaches our youth more each day than the 4 biggest TV networks combined

Facebook Now Reaches More Young People Each Day Than The 4 Biggest TV Networks Combined

November 14, 2013
Here's another chart from the FUTURE OF DIGITAL deck we presented at Business Insider's IGNITION conference this week.
The chart shows the staggering reach and influence of Facebook.
Specifically, the chart shows the "daily reach" of Facebook compared to the four big broadcast TV networks.
As you can see, among older people, TV is still dominant. But Facebook now reaches more young people each day than the big TV networks.
(See the whole deck here >)
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Add a comment19 comments
Alan Russell


















    

  • Flag and HideNaime Fulya K.
    
Naime Fulya K.
    
Graduate Assistant & MS Candidate at Ohio University
    
I think this is not an age issue, this is a generation issue. When Y generation reaches age of 40, the difference(between FB and TV) would be much lower for the older age group.
    

1 day ago
    

    
Clarence G., Rosaura R., and Mayank R.
    

    
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Alan Russell
    



    

    



    



    

    

    

    

    

      

    • Flag and HideMayank R.
      
Mayank R.
      
A watcher of the Internet Marketing world, learning silently
      
Completely agree, we have been brought up with internet as a key part of our lives, facebook is pretty much digital extension of one's personality.
      

1 day ago
      

      

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  • Flag and HideDR.ANIRUDDHA S.
    
DR.ANIRUDDHA S.
    
M.B.B.S.(Hons)(Gold medalist)(Cal).M.D.(Cal)(G&O).Senior gynecologist.West Bengal
    
In past,when angry with someone fought them.Now just delete them off Facebook. Teaching for young generation  now a days to make a Facebook account & name will be Nobody so when see stupid crap people post,can Like it & it will say Nobody Likes This.Facebook is like jail,sit around & waste time,write on walls& get poked by unknown people & only place where it's acceptable to talk to a wall.Any communication or marketing professional needs cross-cultural research & communication skills to be able to succeed in future & a place where young announce their problems to world but not to person they have a problem with & fridge full of food - nothing to eat &wardrobe full of clothes nothing to wear & internet full of sites only on Facebook which is like boys,once understand them they change & adult way of having imaginary friends & it becomes 100 times more entertaining when have work to do & if wish can delete from mind as easy as deleting from Facebook.Delete ,Poke, Like, Limit .Choice is yours... .Without Facebook young probably wouldn't have wished a happy birthday.Welcome to Facebook, where no one is really friend.Believe it or not, everybody has their problems, some just prefer not to discuss them on Facebook.Exams + Facebook = head is in wrong book!
    

1 day ago
    

    
Dmitry I. and Carol F.
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideKelly H.
    
Kelly H.
    
Experienced Brand Marketer, Strategic Planner, Internal/External Communicator and Media Planner
    
This comparison is interesting. However, I think it says more about the reach of the four broadcast television stations on young people than on the influence of Facebook on young people. With the reports stating that young people are leaving Facebook (the release of that information at the end of October dipped Facebook stock by 15%) I would love to see comparisons with social media outlets such as Instagram or Snapchat.
    

1 day ago
    

    
Fabiana S. and Sally F.
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideJim C.
    
Jim C.
    
Software Product Manager
    
In the slide shown above - why the word "free" as a modifier for TV?  And if as others say, young people are leaving Facebook, what does THAT say about the big-4 in the future?
    

1 day ago
    

    
Kelly H.
    

    
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Alan Russell
    



    

    



    



    

    

    

    

    

      

    • Flag and HideMartin G.
      
Martin G.
      
Founder Invest in Brazil on Google Groups, Founder CEO  at TRAXXX INC.
      
young people as in 12-21 who are the new in cool crowds because they dont want parents guardian or censoring exposure
      

11 hours ago
      

      

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  • Flag and HideMarie T.
    
Marie T.
    
Trainee at Faithful+Gould
    
Come on, if you're going to write these sort of articles, I would appreciate you compare the comparable. Concerning the young, the biggest discussion of the moment is FB vs. Snapchat, not FB vs. washed-up TV. Perhaps if we compared FB vs. streaming platforms, we might find more interesting results.
    

1 day ago
    

    
Kevin F.
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideJeff M.
    
Jeff M.
    
Marketing Consultant at Fox/CBS
    
I totally agree with Mike M. in regards to advertising.  Traditional media like TV will continuously surpass non-traditional media.  Too many companies think all they need is a Facebook page and new clients will come in drones.  A social media site by itself as a marketing tool is useless unless you are driving customers there.  There is a big difference between Reach and Frequency and while Facebook may get some Reach, I don't think it is getting the frequency.  People join a company's FB page if they are already doing business with them and want new information.  You have to create the market sometimes to get ROI and TV definitely does that, otherwise every Fortune 500 company would launch their new products to FB users.  Besides, disposable income is within the ages of 49-69 anyway.  Millennials and Gen Yers' is not where the wealth of our economy is right now.  Boomers control the market!
    

10 hours ago
    

    
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Alan Russell
    



    

    



    



    

    

    

    

    

      

    • Flag and HideJohn Maher
      
John Maher
      
President & Publisher, RGJ Media/Reno Gazette-Journal
      
Jeff M:  Reach is quantity (or percentage) of people (usually within in a particular target group), Frequency is the number of times the message is delivered.  Frequency can be controlled/manipulated in a variety of ways on FB, spanning direct ad messaging, sharing, likes, etc.  The difference in performance for the client comes down to whether the ad message is welcomed or not by the consumer.  If they have a relationship with the brand (or an affinity to it), FB can be a wonderful driver and/or complementer.  If they don't, you can hit them an infinite number of times, and results won't change much.  You are spot on with where the cash is:  it ain't in the pockets of the young.
      

8 hours ago
      

      
Kevin F.
      

      

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  • Flag and HideJim C.
    
Jim C.
    
Software Product Manager
    
Apple as "new media" but not included in PC sales. Did they not make a dent, or was the slide about PC vs. Mac sales? ... so then I keep going, but there's so MUCH here, and so many questions. I stop. It makes one wonder though, given the pace of change and how quickly new "media" comes and old media fades, will marketers ever keep up?
    

1 day ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideC VIJAYAGOPALAN C.
    
C VIJAYAGOPALAN C.
    
Teaching Advanced Software Engg Systems at self employed/Professor/Director
    
your subject is not for discussion, it's more of demonstration, you pl view marketing condition, it's flexibility and uncertain eventualities, teaching younger generation about face book and daily reach is unworthy, i feel.
    

1 day ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideRobert J.
    
Robert J.
    
Content Developer, Writer, Editor
    
indeed
    

1 day ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideTomas S.
    
Tomas S.
    
arch maa // Architecture & Planning professional
    
... should we be surprised?
    

1 day ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and Hidelidia P.
    
lidia P.
    
IT maneger at MG Angelov
    
k
    

1 day ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideDONNA J.
    
DONNA J.
    
ecomiste at Not 4 Profit Personnel
    
Henry ..does not need to have 100 web for follow people .. i like email (YAHOO)  .media have big gamma ..TV is one of the best we have untill now .. thank you
    

1 day ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideMarc H.
    
Marc H.
    
Senior Consultant at Adviscent AG | Information Engineering
    
Finally we got the memo. How about popularity of carriages and cars?
    

1 day ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideMike M.
    
Mike M.
    
Business Analyst & Project Manager
    
I'm sorry but what exactly are you comparing here? Reach of what? How are television shows the same as a facebook? Do you mean that advertising on TV has less reach than advertising on facebook? Aren't teen leaving Facebook in droves? I believe that's been covered by BI the last few weeks just like with everyone else Talk about a completely useless chart
    

23 hours ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideEthan O.
    
Ethan O.
    
Interactive Media Design
    
I am a senior at the South-Western Career Academy enrolled in my 2 year major for Interactive Media Design. I want to display my design and advertising techniques by branching out to others in search of a need for my skills. Specifically I want to demonstrate my ability in creating cover letters and resumes for people seeking them. This is for a business idea I have that revolves around the creative side of enticing an employer. Message or contact me for more info.
    

1 day ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideHermano F.
    
Hermano F.
    
Marketing Specialist at Siemens Energy
    
It would be interesting to see Youtube in that chart as well. I am sure it would be higher than TV and Facebook at least in the first two tiers.
    

22 hours ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideANAND K.
    
ANAND K.
    
CFO at Universal Test Solutions, LLP
    
Completely agree,
    

18 hours ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideMartin G.
    
Martin G.
    
Founder Invest in Brazil on Google Groups, Founder CEO  at TRAXXX INC.
    
I think its an evolution issue and the older giants are having difficulties keeping up, e.g.; Wall St losing Ivey League Grads to Tech
    

11 hours ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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  • Flag and HideMartin G.
    
Martin G.
    
Founder Invest in Brazil on Google Groups, Founder CEO  at TRAXXX INC.
    
Henry, I believe you could be a great consultant, advisor and liason on our project of Cultural Exchange USA-Brazil for 2014 World Cup Carnival and 2016 Olympic Games season. skype: brazilrealestate email: jazmartin@gmail.com
    

11 hours ago
    

    

    
Alan Russell
    



    

    



    



    

    

    

    

    

      

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