Jockeying for patients: Health giants crowd Silicon Valley
People are always asking Dr. Richard Slavin, CEO of the Palo Alto Medical Foundation, a certain question – and it has nothing to do with what’s ailing them.
“It’s, ‘Why don’t you have services in our community?” he said.
More and more, he’s been able to answer this way: Soon, we will.
PAMF, a Sutter Health affiliate with 1,400 doctors, has roughly a half-dozen Silicon Valley projects in progress or planning stages.
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And it’s not alone. Kaiser Permanente, Stanford Hospital and Clinics and others are also planning more dots on the Silicon Valley map.
Multiple factors are driving the growth: An aging (and growing) population of well-insured patients, competition for market share, and existing facilities approaching the end of their useful life.
Silicon Valley’s attractive demographics have created an industry ripe for expansion, said Kevin Heravi, a principal with HealthMed Realty, a real estate services firm.
“It’s a captive audience of folks that can afford good care,” he said. “You’re seeing a lot of these providers have a war with each other in terms of establishing market share. The market share is not going to be established by sitting around the hospital and expecting folks to come to them. They need to go to (the patient).”
The projects also reflect fundamental shifts in how care is being delivered and paid for. Most are strategically placed outpatient facilities, in keeping with a trend of providing care away from expensive hospitals. And they are being built by ever-larger medical groups to house doctors they have recruited away from independent practice in recent years.
Nathan Donato-Weinstein covers commercial real estate and transportation
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