The KCM Blog - Build A
Pathway To Boomers!
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Posted: 08 Aug 2013 04:00 AM
PDT
Today, we are honored to
have senior housing expert, John Downey, as our guest blogger. As Director of
Prestige Senior Living (www.prestigeseniorliving.net), John has created a national Seniors real estate division
focusing on the unique needs of our growing seniors population. – The KCM
Crew
Call me crazy
to say this, but if any serious sales person had the opportunity to isolate
41% of the potential available market and become an industry expert to that
41%, wouldn’t it be prudent to do so? The National Association of
Realtors revealed in a new survey that Boomers (born 1946-1964)
added to those born before 1946, make up nearly 41% of recent home purchases.
The numbers of Baby Boomers and
Seniors are growing daily and the bandwagon for agents trying to work this
market will fill eventually. If you agree and think that this demographic is
a lucrative investment of time and resources, just add the fact that by
2020, there were will be around 35 million over-65 households in the U.S
and you may just be heading in the right direction.
In the case of making Boomers
an integral part of your business plan, there is no path to follow; it is
built one step at a time. In our last post, we talked about the importance of
education and designation. I suggested that you get at least one of these
designations:
The Boomerang
Generation:
A recent AARP study
revealed that 80 percent of adults 45 and older believe it is important to
live near their children and grandchildren. These are the same people that
raised their kids, paid their home off and rewarded themselves by moving
permanently to a climate desirable part of the country. Then “something
happened on the way to the Country Club”. The cell phone rang and news
arrived that soon a Grandchild would enter their lives. As the AARP
study indicated, this often creates the desire to move back, closer to kids
and the new Grandchild.
Finding resources to
accommodate X-Country moves for Seniors:
Seniors and families of Seniors
are searching for assistance with the move. Professional Organizers and
Senior Move Managers become a critical part of the move, as the children are
often not local. After years of collecting “stuff”, Seniors often need
help in knowing what to keep, ship, store, dispose, sell, donate and take
with them to their new home. The most prominent organization of Move Managers
is the National
Association of Senior Move Managers (N.A.S.M.M). NASMM has a
search capability to find Move Managers anywhere in the U.S.
Remember that trust and
compassion are at the top of the list with Seniors, when deciding who to
choose to work with. This goes for their kids as well, as they cannot be
there to supervise. The choice of Realtor from across the country with the
training and compassion, best suited for Seniors, is very important.
The SRES Designation offers a national
search capability to find a Seniors designated agent, anywhere
in the U.S.
These two organizations have
helped me move Seniors in all directions, everywhere in the U.S.
So, we have talked about a few
ways to get buy-in and to become a credible resource for Seniors in
transition and to begin to build the pathway to growing your business with
this great demographic. In our next blog, we will discuss some ideas to reach
and get your message to Seniors.
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