4 Ways to utilize Linkedin features to Build Business

Marketing Tips From The Ibis Network

---

4 Ways To Utilize LinkedIn Features To Build Business Posted: 22 Aug 2013 08:29 PM PDT LinkedIn is gaining momentum on Facebook and Twitter rapidly. 65% of businesses state that they use LinkedIn to acquire more sales and attract future customers to their company. Having reached over 200 million active users as of January 2013, the site offers a large selection of new and old features that can be used to optimize your social-media campaign. Businesses should take note of this potential to attract prospective clients, while enforcing a reliable and trustworthy relationship with current clients. Listed below are 4 ways your company can use LinkedIn’s features and tools to attract followers, drive traffic, build your network and add value. 1) Advertise – LinkedIn offers custom ads that can help you reach a wide audience with new promotions and deals. It also is an excellent way to build brand awareness. LinkedIn ads do cost money, but the advantage is that you can create your own budget and spend as little or as much as you like. 2) Track Your Progress – This feature goes hand in hand with LinkedIn ads and allows you to track your business’s success. Companies can use this tool to analyze the progress of their ads by seeing which ads perform the best and which ads may not be as popular among their targeted audience. 3) Upgrade – Businesses that are serious about using the site as a marketing tool can take advantage of LinkedIn account upgrades. This feature provides your business with better insights as to who is viewing your profile. It also offers more advanced search features that can help your company zero in on prospective opportunities. 4) Targeted Updates – This feature allows you to target specific status updates that are based on criteria you choose, such as location, industry, company size and job titles. This can be extremely helpful for companies looking to expand their client base in any particular industry.   If you’re using LinkedIn and we’re not yet connected, you can find and connect with me here