The KCM Blog -
Powerful Presentations a Must in Today’s Environment
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Posted: 05 Sep 2013 04:00 AM
PDT
 When it
comes to choosing their real estate professional, consumers have higher
expectations today than ever before. They want someone who:
§ Truly understands
every nuance of the current real estate market and
§ Can simply and
effectively explain what impact the market will have on their real estate
goals
To satisfy these requirements,
today’s real estate professionals must do two things:
1. Keep Abreast of
What is Happening in the Market
In a recent infographic we ran
on this blog, Top 10 Reasons to Hire a Real Estate Agent,
it was revealed that a real estate agent must be prepared to:
“Disclose market
conditions which will govern your buying or selling process. Many factors
will determine how you succeed.”
Obviously, in order to
‘disclose’ these market variables the agent must have familiarized themselves
with the issues that are impacting real estate.
2. Prepare
Presentations that Help Educate Buyers and Sellers
Knowing current market trends is meaningless unless you can
easily explain the effects they will have on the plans of your buyer or
seller. We must take the time to prepare powerful, conversation provoking
presentations so the consumer can make good, informed decisions for
themselves and their families.
In a recent article in RisMedia,
Patty McNease is the
Director of Marketing for Homes.com explained:
“On your slides, keep text
to a minimum and let the graphics tell the story but pause to verbally expand
on your message and allow time for questions.”
Following these two basic rules
will help you become the sought after real estate expert in your marketplace.
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