Marketing
Tips From The Ibis Network
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Posted: 27 Sep 2013 09:44 PM PDT
These days it seems that, be it
personal or professional, everybody has a Facebook account. Facebook grew
quickly and still continues to thrive, and one of the best things about
Facebook is that it is very business oriented and can be very beneficial to your
company. That being said, just creating a Facebook page is not enough; it is
necessary to actively promote your page while using some key tools that are
proven to work. This will spark interest in your business. Many companies
make simple mistakes on Facebook, and these mistakes can cost them valuable
customers, often without the company even realizing. Below are some tips to
help you successfully promote your Facebook page.
1.) Post quality and
quantity- Never just post randomly on your
Facebook page. Each and every post should be well thought out to gain the
reader’s attention. A good post is one that will likely get shared by another
person, giving your post more views and boosting your overall popularity.
Always be a credible source and stick to your brand; consistency is key when
posting frequently. Also be sure to always check for grammatical errors,
which will help you maintain a professional appearance.
2.) Broadcast your Facebook
page- You should be promoting your
Facebook page on your website with a link that is both visible and even
enticing. If you have a physical location, you should post the link to your
Facebook page in key visible areas, and you may even want to consider handing
out cards or brochures with the web address printed on them. The basic rule
is, whenever advertising would benefit from having your business web address
(such as brochures, flyers, commercials, etc.), you should include the
Facebook address as well.
3.) Remain active and
consistent- Letting your Facebook page sit
idly will ensure that it is quickly ignored and forgotten. Strive to have the
best and most active Facebook around to keep your audience engaged. After
all, literally millions of people can be reached through this wonderful
social-media site.
4.) Don’t be a pest- You cannot force your fans to stay with you. Spamming posts,
tagging fans in photos, and posting offers on their walls are all ways that
appear desperate to the modern Facebook user. You risk losing trust and being
ignored. Instead, be enticing as a business and get fans to come to you. Of
course you should always respond to a fan’s communication, just keep in mind
what is good business etiquette and what is not when dealing with fans and
potential or existing customers.
If you’re using Facebook and we’re
not yet connected, you can find us here: Facebook.com/TheIbisNetwork
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