Wednesday, September 25, 2013

10 Buzziest AngelList startups going public with pitches

10 buzziest AngelList startups going public with pitches



Mattermark, led by CEO Danielle Morrill, is ranking all the startups that have begun to publicly raise money since a decades-old federal ban on such activity was lifted on Monday.
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Mattermark, led by CEO Danielle Morrill, is ranking all the startups that have begun to publicly raise money since a decades-old federal ban on such activity was lifted on Monday.
Senior Technology Reporter- Silicon Valley Business Journal
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Hundreds of startups in the Silicon Valley/San Francisco region have launched public fundraising since a longtime federal ban on general solicitation ended on Monday.
But sorting through them all would be a daunting task for investors. So a San Francisco company that rates startups for investors is tackling the problem.
Mattermark, led by CEO Danielle Morrill, on Monday began publishing rankings of the public pitching startups that are generating the most buzz.
It's not a ranking of who is raising the most money, Morrill said, because startups and private companies often keep those numbers closely guarded.
Instead Mattermark uses a points-based system that monitors growth rates across six signals: website traffic, mobile downloads (where applicable), inbound links from other sites, Twitter followers, Facebook page likes and LinkedIn followers.
"The most important thing that we are measuring is whether the startups are gaining mindshare," Morrill told me on Tuesday. "We trust that investors will use this to find interesting companies and then contact them to get the financial information."
Mattermark usually updates its startup rankings on a weekly basis but is monitoring the public fundraising group on a daily basis as scores of new names jump in.
Here is Mattermark's ranking of the buzziest local startups doing public fundraising on AngelList, as of Tuesday:
1. Loudr.fm (http://Loudr.fm) (1,084 points) — This is a pay-what-you-want digital music platform based in San Francisco and led by CEO Chris Crawford. It is raising $250,000.
2. LocalOn (http://localon.com/) (771 points) — A San Francisco Web marketing platform for small businesses led by co-founders Shahbano Imran and David Toliopov. It is raising money on AngelList but hasn't said how much.
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Cromwell Schubarth is the Senior Technology Reporter at the Business Journal. His phone number is 408.299.1823.

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Mountain View, San Francisco, Palo Alto, Startups, Venture capital
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