The KCM Blog - Are You
Applying for Top Agent or Top Chef?
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Posted: 12 Sep 2013 04:00 AM
PDT
 We are sometimes amused by the marketing
strategies being used by many real estate agents. We often question
whether they are trying to build a brand as a true real estate
professional or one as a great culinary expert. Cherry pie and chocolate chip
cookie recipes abound.
Is that the way you want the
consumer to view you: as the go-to-person for desserts? We understand the ‘stickiness’
of a good cherry pie recipe and realize there may be a place for it in your
marketing. However, wouldn’t you rather have potential buyers & sellers
first see you as the trusted advisor they can come to for great counsel
on their real estate decisions?
To do that, your marketing must
consist of items explaining current industry market trends and
what impact they have on the consumer. A great recipe for a
completed transaction not a fudge brownie.
Only you can control the
message you are sending out. Make it a good one.
If you want more information on
how to brand yourself as a real estate market expert, join the over 2,500
other agents who have already registered for today’s webinar at 2PM EST, How to Use Facebook to Build Your Real Estate Brand.
Reserve your seat here.
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