Study Finds Social Media is Fastest and Most Reliable Customer Contact Channel
Around 80 percent of consumers who have recently contacted a brand through
social media platforms heard back from the company within 12 hours, compared to
just over one third (37 percent) who heard back within the same time frame when
contacting via email.
The results also found that social media is currently the only customer contact channel that guarantees a response from a brand. Of those consumers surveyed who have used social media to get in touch with a company, all of them received a response to their post, comment or tweet.
The survey of 2,000 consumers found that how a customer contacts a brand is likely to have a large effect on their overall customer experience. Whilst social media is the quickest form of getting in touch, those who contact brands by letter, unsurprisingly, take the longest to receive a response – 62 percent had to wait over 48 hours for a reply.
On average, every one in ten customers is left in the lurch and never receive feedback from a brand after they get in touch. Perhaps even more worryingly, seven percent of consumers who have used live online chat facilities in the past claimed that they did not hear back from the company, suggesting that more needs to be done by brands to monitor this emerging contact channel.
Derek Eccleston, Commercial Director at eDigitalResearch, comments, “Whilst there are still a limited number of consumers using social media channels to contact brands (our survey showed that just two percent have recently their Facebook, Twitter or other social media accounts to get in touch with a brand), it is currently the only channel that ensures that all consumers receive a response following their contact.
If a customer decides that they need to contact a company, their experiences should be the same no matter what channel they use. Obviously, there are obstacles (such as the time delay with post) that some channels need to overcome or find a work around for. These results show that there are currently major disparities across customer touch points - measures should be taken to ensure that departments and teams work together to provide the best contact experience possible. Improving the customer experience should be a business wide operation.”
The results come from eDigitalResearch's first white paper into the overall customer experience, examining customer loyalty, as well as experiences across channels.
Source: http://www.prweb.com/releases/2013/8/prweb11035290.htm
The results also found that social media is currently the only customer contact channel that guarantees a response from a brand. Of those consumers surveyed who have used social media to get in touch with a company, all of them received a response to their post, comment or tweet.
The survey of 2,000 consumers found that how a customer contacts a brand is likely to have a large effect on their overall customer experience. Whilst social media is the quickest form of getting in touch, those who contact brands by letter, unsurprisingly, take the longest to receive a response – 62 percent had to wait over 48 hours for a reply.
On average, every one in ten customers is left in the lurch and never receive feedback from a brand after they get in touch. Perhaps even more worryingly, seven percent of consumers who have used live online chat facilities in the past claimed that they did not hear back from the company, suggesting that more needs to be done by brands to monitor this emerging contact channel.
Derek Eccleston, Commercial Director at eDigitalResearch, comments, “Whilst there are still a limited number of consumers using social media channels to contact brands (our survey showed that just two percent have recently their Facebook, Twitter or other social media accounts to get in touch with a brand), it is currently the only channel that ensures that all consumers receive a response following their contact.
If a customer decides that they need to contact a company, their experiences should be the same no matter what channel they use. Obviously, there are obstacles (such as the time delay with post) that some channels need to overcome or find a work around for. These results show that there are currently major disparities across customer touch points - measures should be taken to ensure that departments and teams work together to provide the best contact experience possible. Improving the customer experience should be a business wide operation.”
The results come from eDigitalResearch's first white paper into the overall customer experience, examining customer loyalty, as well as experiences across channels.
Source: http://www.prweb.com/releases/2013/8/prweb11035290.htm
News
-
One bad experience and customers switch insurers
Insurance providers have been rated the worst for offering the highest standards of customer service, against a list of 13 groups of different organisation types, according to new research into...
Events
O-Tel VoIP Certification
Course 2013-09-09 |
No credit check loans uk lender is considered to be an easiest way for the applicant having stained credit ratings for availing the funds .individual for availing the funds through this are not require to go through any process of credit verification.
ReplyDelete6 month payday loans uk
6 month installment loans for bad credit
unsecured loans for 6 months