Marketing
Tips From The Ibis Network
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Posted: 05 Aug 2013 07:43 PM PDT
Facebook has the potential to
build long-lasting and strong relationships between you and your clients;
however, being a successful marketer on Facebook takes more than just posting
and hoping it gets attention. Using Facebook to market your brand can be extremely
time consuming and involved, but the end result can be immensely rewarding
for your company. Below are some tips to create a Facebook page to engage and
retain followers.
1.) Content - When posting on Facebook, it is crucial to know your audience and
what they like. By knowing your audience, you can generate content
specifically geared towards them, greatly increasing the chances that the
content will be liked and shared. A good starting point is humorous or
inspirational posts, which usually do well with most audiences. The biggest
benefit of sharing is extending the reach of your content exponentially.
Remember that even if someone doesn’t read your posts, they may read those
same posts if shared by a friend.
2.) Discussion - Customer service is an integral part of staying successful in
any business, and Facebook’s visibility and reach has made it one of the most
useful customer service platforms. Encouraging comments and feedback from
your followers is a valuable way to start discussions, and to keep your
followers invested in what is going on at your company. When you engage your
audience, they will engage you, as well.
3.) Facebook Check-In – Facebook Check-In is a great tool that allows customers to
say they are physically at your business. This can help to encourage others
to do the same. Check-In also provides direct feedback about products and
services, as customers discuss their experience at the location, and creates
a sense of physical presence in an online format.
4.) Promotion - Facebook is great for promoting both your business and website,
but don’t forget that you need to promote your Facebook page, as well. A
direct link on your website is a must, but you can also use your other social
media sites, or even a mention on a podcast to help drive users to your
Facebook page. The more publicity you get for your Facebook page, the more
overall attention you will ultimately receive. Those with larger budgets
should also consider advertising the Facebook page on traditional media as
well, such as radio and television.
For daily social-media tips, visit
our Facebook page here
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