The KCM Blog - Things
Have Changed. Have You?
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Posted: 06 Aug 2013 09:00 PM
PDT
 We read an
interesting blog post from real estate guru and
friend Matthew Ferrara this week talking about how the value of the
real estate agent has changed dramatically with the advent of the ‘major web
portals’. Matthew explains that, in today’s market, an agent or broker’s
marketing strategy must be focused on:
Building trust and relationships
that encourage sellers to notice, hear and agree with your message…More
content, more stories, more videos.
Not about bedrooms or
baths or even prices – but about trust and knowledge and market reality.
We couldn’t agree more! In our eGuide,
The New Market
Reality, we address the same issue when we explain:
Clients no longer need us
for information regarding which homes are for sale or what houses in their
neighborhood sell for. They can easily find that information online. What
clients really want is someone who can…
§ Analyze all the
available information
§ Connect the dots and
let them know if now is a good time to buy or the right time to sell
§ Take the time to
explain their options—simply and effectively
We realize it is a big change.
But, it’s one we need to embrace to move forward.
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Read Matthew’s blog: Why Zillow and Trulia Don’t Matter Today
Download KCM’s eGuide: The New Market
Reality
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