Are You Irreplaceable?
Are You Irreplaceable?
In today’s competitive environment, success is a myth. We may consider ourselves “successful” if we are meeting our goals and our businesses are growing according to plan. But this feeling can actually be dangerous. Success is not a static point to arrive at. It is a constantly moving target. If you feel successful today, you should really be thinking about this: who can replace you?
Everyone and everything is in danger of being replaced. The Internet and the globalized marketplace have created conditions that allow for constant evolution in all things. Today’s successful business may be tomorrow’s obsolete company.
We think about this constantly at Rakuten. In e-commerce, I believe there are three fundamentals that contribute to our current success. They are product selection, price and delivery. But I also know that these are not enough to remain successful. We must add on to those three the experiential and communication aspects that make discovery shopping come to life. And we must be thinking strategically about what we need to be doing next – how the industry is evolving, how our competitors might evolve, how consumers might decide to use our services in the future.
The environment we work in is changing at a rapid pace. We must be able to adapt quickly. We must learn to pre-empt change.
If not, any one of us can be replaced.
My book: Marketplace 3.0
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