The second you
think you've figured out the social media landscape, it's changed again.
Even experienced social media professionals constantly adapt to keep up
with the latest trends and best practices.
Having a comprehensive, up-to-date guide can help. But there hasn't been
a standard syllabus that covers the essentials of great social
programs—until now.
Spredfast's "The Social Business Textbook"
gets back to the basics. It describes important fundamentals, recommends
real-world strategies, and provides examples from top brands like
AT&T, Starbucks, Whole Foods, USA Today, and REI.
This 40-page e-book (free to download) provides in-depth coverage of the
following topics:
- Social Listening
- Social Organization & Governance
- Orchestration
- Measurement
- Creating Social Content
- Segmentation and Targeting Social
Audiences
- Social Engagement & Community
- Convergence of Paid, Owned, and
Earned
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