Google rolls out emergency alerts to millions more on Google Maps

Business Journal

A live Google Maps traffic alert in Silicon Valley. Soon, this map may include live, emergency alerts from police.

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By Luke Stangel

Google on Friday expanded its emergency alert system on Google Maps, displaying alerts from police agencies across the U.S. The new data comes courtesy of Nixle, a New Jersey-based startup that makes a mobile emergency alert system for 6,500 police agencies nationwide.
Locally, those agencies include the California Highway Patrol, South Santa Clara County Fire District and Fremont police department.
Google has steadily added new alerts to Maps. In January 2012, the company added alerts from the National Weather Service, U.S. Geological Survey and National Oceanic and Atmospheric Administration. The company also displays live AMBER alerts, traffic conditions and road hazards.
A major test of Google emergency alert system came in October during Hurricane Sandy. The company used its services to post evacuation routes, emergency shelters and other disaster-related information.

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