The Tried and True Method for Reconnecting With Past
Clients
Dear
Alan,
Studies
have shown that it costs five times more time and money to acquire a
new client then to retain one that you already have. That’s why it’s so
important to keep in touch with past clients and benefit from their
referral and repeat business!
But,
what if you’ve lost touch with a client that you’ve done business with
in the past? Is it too late?
The
answer is an unequivocal “No.”
|
|
In
most cases, you can still rebuild the relationship. But, to create
loyalty, you must take action now.
With
the right approach, reconnecting with past clients is easier than you
might think.
The
first thing you should do is pick up the phone and call the client.
Introduce yourself fully and do not assume the client still remembers
you. Say something like “Hello, it’s Bob Smith from ABC Realty. How are
you? It’s been some time since we last spoke.”
Next,
apologize. Explain that you should have done a better job of staying in
touch and that you’d like to make a fresh start.
You’ll
then want to move on by asking how you can help. Explain that your job,
as a REALTOR®, is more than simply helping people to buy and sell homes.
Ask if they need a recommendation on a home-related professional such as
a handy man, landscaper, plumber, or interior decorator. Or, perhaps,
maybe their interested in learning what the current value of their home
is.
After
this, you want to do two key things: 1) make a promise and 2) say “Thank
you.”
The
promise is that with your clients’ permission, you’re going to keep in
regular contact in order to provide them with information and advice that
will help them maximize the enjoyment of their home.
Say
“Thank you.” Make sure your clients know you appreciate the opportunity
to renew the relationship and to be their trusted “home advisor.”
During
these calls, you’ll find that most clients will be very receptive and
appreciate your call. If they were satisfied with your service, they will
be happy you decided to reach out to them.
Although
making calls to long-lost clients may feel uncomfortable at first, each
and every call is worth it. Just one more loyal client in your database
can mean thousands of dollars earned through referrals and repeat sales
in the future.
With
IXACT Contact, you can reconnect with past clients and then plan and
schedule your “keep in touch” activities with them for the year. These
can include a monthly e-Newsletter, periodic phone calls, and an invite
to your annual client appreciation party. Essentially, you’re using your
CRM to ensure you never lose touch again and miss an opportunity for a
referral or another sale!
Sign
up for your FREE 5 week trial of IXACT Contact today. Click here
now!
Make
sure to watch your inbox for our next educational email titled: How to
Quickly Identify Hot Leads.
To
your success,
Rich
Gaasenbeek
Vice-President, Sales and Marketing
P.S.
If you’re intrigued and want to learn more about IXACT Contact right now,
you can contact us at 1-866-665-0018 or info@ixactcontact.com. New to
real estate? Ask us about our Rookie REALTOR® Program and how you can get six
months of IXACT Contact completely FREE!
|
|
When it comes to perfect Simplicity Bath and Basin Taps For a Vintage Style for our homes, which are often very suspicious that it is difficult, time consuming and expensive decision, but there are a variety of forms, and aspects that can be considered to give a better chance if the achievement Ideal bathroom next to you wanted.
ReplyDeleteFor More Detail us at: http://www.ukbathroomhub.co.uk/taps-wastes.html
It is exciting to imagine Patiala Leggings asked the reinvention of popular ethnic wear. Suits emerged as one of the major trends that ethnic wear framework, increasing ease of use and offer great variability in the shade.
ReplyDeleteMore Details: http://www.nituwears.co.in/combo-offers.html