Ebay buys price forecaster Decide.com
- Jon Xavier
- Web Producer- Silicon Valley Business Journal
- Email | Twitter | Google+
Ebay today
announced that it had purchased Decide.com, a product review and price
forecasting site for electronics and home appliances.
Terms of the deal were not
disclosed, but according
to AllThingsD, eBay will absorb all 26 of the company's employees, except
for co-founder Oren Etzioni,
who is leaving for an artificial intelligence think tank. Decide's website will
shut down at the end of September.
Decide is an interesting acquisition for eBay because it was one of the
companies at the forefront of using data analytics against e-commerce data,
mainly to aggregate user reviews and forecast pricing. Because pricing is one of
the more difficult aspects of running an e-commerce business, the value
proposition for both consumers and eBay's audience of small business owners is
clear."Over the past year, we began experimenting with eBay and discovered an exciting opportunity to apply our team’s strength in data and predictive analytics to help over 25 million eBay sellers make smarter decisions and be more successful," the company said in its blog post announcing the deal.
The Decide team will be moving into eBay's campus in Seattle.
Jon Xavier is Web Producer at the Business Journal. His phone number is 408.299.1826.
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