Marketing
Tips From The Ibis Network
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Posted: 22 Jun 2013 03:45 PM PDT
Facebook can improve your
company’s visibility in a multitude of ways as many business owners now
know. However, not knowing how to generate traffic and popularity on
your Facebook page will undoubtedly lead to mediocre results. Knowing
your audience is an integral part of being successful inside the Facebook
world. Below are three tips that will help you get on your way to
understanding your audience better.
1.) Know Your
Demographic- One of the key elements of a
successful Facebook page is knowing how to attract fans who will benefit from
your services or information you share. This is the audience you want
to “Like” your page and stay tuned-in to what you have to say or offer.
Under the Admin Panel, Facebook has enabled you to build an audience with the
Invite Friends tool. Using this new asset will help trigger a response from a
more specific audience. Paying a service for more “Likes” will only likely
muddle your brand rather than strengthen it.
2.) Go Over Your
Insights- Realizing what is being viewed on
your page is vital to setting up future posts for success. Under the Admin
Panel, you can look at the Overview to see your insights- what is being
viewed most and by whom. Knowing these details will help you fine-tune when
and what you post to ensure maximum views and traffic.
3.) What Does Your Audience
Enjoy?- Knowing your audience is one step in
the battle, yet truly understanding them is different. Facebook offers a
graph search which allows you to search items and see the impact they have on
viewers. Doing this will help you create posts that are specific to your
demographic. In turn, your Facebook page will thrive even more than ever.
For daily social-media tips, visit
our Facebook page here: Facebook.com/TheIbisNetwork
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