Keeping it Human June 2013 News from Kathy Klotz-Guest

I help companies uncover and tell their most compelling marketing stories (and their key customers’ stories) across their communications.

Summer is here. We’re just about half-way through the year; can you believe it?! So here is the number one thing you have to do: Simplify. Are your touches too complicated? Too many? Too out of date? Summer is about streamlining. After all, every business is in the simplicity business when it comes to making clients’ lives better. To your (and your clients’) simplified success!

Kathy

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In This Issue

Podcast News
Got Marketing Questions? We'll Give You Answers
Fun Stuff This Month: Video Corner
Where in the World is Kathy Speaking Next?
Feature: Marketing with a Purpose Means Knowing Your ‘Why’ & Telling That Story

Podcast News!

Join me on Thursdays at 3:30 PM PDT for Jargonorrhea Live – A Viral Marketing Show. My guests and I talk about everything related to marketing with a sense of humor! And we’re in iTunes and Stitcher! Check out and share past podcasts. Check out my WTF chat with social media author, Brian Solis

Got Marketing Questions: We’ll Give You Answers!

Let me know what marketing messaging challenges you’re struggling with and I’ll address those issues in the Keeping it Human blog: kathy@keepingithuman.com

Fun Stuff This Month

My comedy colleague, Tim Washer, has done it again. His latest video: an ad for Vermont’s Tourism Board. Tim – who is hilarious – has one of the best deadpan deliveries in video today!

Where in the World is Kathy Speaking Next?

June: Kathy delivered a fun, interactive webinar on June 5 to Women in Consulting: ‘Humanizing Your Products and Company.’ Hint: Stories matter! They are remembered up to 22X more than facts alone (Stanford GSB).

Need a fun speaker, facilitator, or workshop on marketing that can make the topic engaging, humorous and bring out the best in your people? Email Kathy@keepingithuman.com.

Feature: Marketing with a Purpose Means Knowing Your ‘Why’ and Telling That Story

I’ve written a lot about knowing your core purpose and telling that story in marketing. It’s your most important one – it’s how you connect at the most human level with your audience. And I’ve had a number of conversations recently on this exact topic. So the blog post below is an updated version of the original piece I wrote over a year ago: Great Marketing Answers the “Why.” Enjoy.

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