Whoever's behind 'My Startup has 30 Days to Live' is hitting a chord

A Tumblr that purports to tell the last 30 days of life at a startup has caught the attention of funders, founders and the media that cover them since it appeared on Tuesday.

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Cromwell Schubarth: Senior Technology Reporter- Silicon Valley Business Journal; Email | Twitter | Google+

A Tumblr author claiming to be a startup entrepreneur is hooking techies, investors and the press with his My Startup Has 30 Days to Live blog.
Whether the anonymous author is telling a true tale, or whether he's uncovered as the 2013 version of 2006 YouTube hoaxer "lonelygirl15," his sad story of dashed entrepreneurial dreams is gripping Silicon Valley.
The writing has a ring of truth. The author claims to have been on the hamster wheel for about two years, getting into a top accelerator. He "hit the top of TechCrunch" and became viewed as a "rising star in the technology world," the blog claims.
After compromising some vision for funding, the author claims to have gotten traction — but it didn't keep the funders happy.
"I found myself sitting at my desk, afraid, alone and overwhelmed," the blog says.
The first day's blog ends with the author realizing he or she can't make payroll and needing to fire the company's first employee before he leaves on a planned vacation.
The second post, which went up today, is headlined "We're killing it bro."
"One of the first things you learn as an entrepreneur is that on some level, you’re only as good as your pitch," it starts out. "The accelerators reinforce this by teaching you the art of storytelling, a skill that helps an investor sign a term sheet as much as it helps the father of a young child decide to take a pay cut to be part of something that’s amazing."
This one could be the work of a writer hoping for a TV, movie or book deal. There is a lot of entertainment industry industry focus on Silicon Valley, evidenced by Mike Judge's new HBO show and Bravo's "Startups: Silicon Valley."