Wednesday, June 26, 2013

Todd Duncan update marketing Millennials


Volume 6; Issue 26
 

Generation WHY?: Managing, Partnering with and Marketing to Millennials

By Jonathan Rogers
06/25/13
Born between 1982 and 2000, there are about 32 million Millennials in the US workforce, and more keep coming. Ignore them at your peril! By knowing these key traits you will begin to understand this generation and have more successful relationships with this young--but influential--group. Small adjustments can have a big impact!

Closing the Sale Without Begging: Part Two 06/19/13

In part one of Closing The Sale Without Begging, we discussed the first two steps of how to close a sale by earning your customer's trust.
Step 1. Be Original: Say something new.
Step 2. Be The First To Add Value: Adding value is the key to closing the sale in any industry.
To close a sale effectively our actions must lead to buy-in first. If your prospects don't trust you, they will remain reluctant to buy from you no matter how many times you ask for their business. It's simple: buy-in must come first or you will have to beg to close a sale. And handouts are no way to earn a living, especially when you don't have to. Now onto step 3 of Closing the Sale Without Begging.

Closing the Sale Without Begging: Part One 06/12/13

Every salesperson has made the fatal mistake of trying to close the sale without first earning a customer's trust. Asking for a prospects' business without out an ounce of indication that they are ready to buy from you is just looking for a handout. It's petitioning for a sale without earning your prospects' vote and then, like a spoiled six year old, complaining that you didn't get what you wanted when your prospect says no. If that becomes your way of doing business, you'll end up begging for more than sales. You'll end up begging your boss for your job.
Sales Mastery Session Highlight:
Tom Ferry
10 ways to increase your lead generation
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