June 10th, 2013
http://www.danpink.com/
How to Pitch Better: The Email Pitch
In the second short video based on Chapter 7 of To Sell is Human, wherein I reveal the six successors to the elevator pitch, we answer this urgent question:How do you craft an effective email subject line?
May 20th, 2013
How to Pitch Better: The Question Pitch
Today we begin a new series of short videos based on Chapter 7 of To Sell is Human, wherein I reveal the 6 successors to the elevator pitch.Up first is The Question Pitch, which shows when you should use the interrogative to make your case (and when you should avoid it).
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