Friday, March 8, 2013

Why blogging is an essential tool- Ibis network


Posted: 08 Mar 2013 06:43 AM PST
The Ibis Network Social Media Marketing Tips
2013 will be a monumental year for blog marketing. Blogging, when done correctly, can be used as a direct and indirect mechanism to attract a large variety of visitors to your desired social-media page. The more visitors you drive to your sites the better probability of driving business awareness, and essentially, new customers. Blogs establish authority and interaction with visitors, existing clients, prospective clients, and referral partners. Listed below are 3 important reasons why every business should utilize business blogging as a marketing strategy in 2013 and beyond.
1.) Builds Your Brand: Blogging will help people understand what your company is all about and will further your company’s credibility by showcasing your knowledge. If you update your blog daily with compelling and relevant information, people will continue to visit. Visitors will be more likely to explore your other online sites and your company will be more likely to earn their business.
2.) Creates A Relationship With Clients: Blogging is an excellent way to connect with your clients if you cannot find the time for a face-to-face meeting. Blogging also allows you the opportunity to gain feedback from your clients, grow your database, and most importantly, strengthen your relationships. This is also an excellent way to show authenticity to your prospective clients by staying clear of solicitation or sales-talk.
3.) Expands Your Own Knowledge: When blogging, you are constantly researching and finding new information to highlight for your customers. Blogging will keep you, and your business up-to-date with current information and will make sure your business reaches its optimal potential.
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