Sunday, July 14, 2013

Trulia connects Realtors

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Trulia Now Allows You To Find And Promote Real Estate Agents

Stephanie Yang

Stephanie Yang is a writer for TechCrunch and a student at Northwestern University’s Medill School of Journalism. Her work has previously appeared in USA Today, United Press International, the Medill News Service, the Daily Northwestern and Grid, the Chicago Sun-Times business magazine. → Learn More
Thursday, July 11th, 2013
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Trulia, the online marketplace for buying and selling homes, has added a service that allows users to search specifically for real estate agents by location, name and company.
The search engine returns a list of local agents with pictures, recommendations and other information. This new update comes after Trulia announced a program to partner with such real estate companies as RE/MAX and Realty ONE Group. These companies provide rosters of agents to Trulia, but each profile depends on the individual agent to create and update. This addition is supposed to provide a comprehensive platform for both users and companies instead of depending solely on personal recommendations.
Trulia spokesperson Korina Buhler tells me that, according to company surveys, more than half of the site’s users are looking to find an agent when they visit Trulia. She says the Find an Agent search is also meant to help users research agents, because 66 percent of buyers only interview one agent before choosing, according to statistics from the National Association of Realtors.
Competitors Zillow and Redfin also have agent reviews and listings, but Trulia representatives said they are working on making their directory more detailed than others. Agent profiles are concentrated on building an online reputation, with sections for user recommendations, previous selling history, questions and available properties.
Other tech developments we’ve seen from Trulia this year include Trulia Suggest, a personalized real estate recommendation engine, and a redesigned iPad app. The Find an Agent search is also available on Trulia’s mobile app and the mobile web.

Company:Trulia
Website:trulia.com
Launch Date:May 1, 2004
Funding:$32.8M
Trulia (NYSE: TRLA) gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper local advertising services, social recommendations...
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AaronBellings
AaronBellings
How do you get onto the list? I'd love to be a part of Trulia's new review system. As a San Francisco & Bay Area Realtor, it's all about referrals and who you can trust! And if you don't know anyone, this would be a great system to find a Realtor you can trust.
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