Tuesday, June 4, 2013

Voxie Media updates


The NYTimes on summer reading; how Guy Kawasaki cultivates 2M+ followers; Mary Meeker on mobile & wearable Internet trends.

 

Happy Tuesday

The beginning of summer always feels full of promise. There is a pause and an expectation. And for many of us, childhood memories of reading... and reading.

I know it's not technically summer until June 21, 2013 (and that it's getting colder Down Under).

But it feels like summer here in DC where the temperatures are already hitting 90 degrees.

The New York Times had a lovely article on Sunday: What I Read That Summer.

It features mini essays from 12 authors recalling their experiences of summer reading. The first one is by Louise Erdrich. I can't get her first sentence out of my head:

"The public library in my hometown was a hushed haven cooled by slow-beating ceiling fans."

The "slow-beating" of the fans gets me. That's a perfect sentence, don't you think?

Two More Useful Links

Despite being a supposed "expert" on corporate blogging, I often feel overwhelmed by social media and how best to use it to widen exposure for my work.

In a recent article Guy Kawasaki lays out what he calls the "gory, inside details" on how he manages five platforms: Google+ [the "core" of his social media activity], Facebook [2 accounts], Twitter [1.2 million followers], LinkedIn and Pinterest.

He employs the equivalent of one full-time person to  help him (several part-time contributors and a virtual assistant). He spends three or four hours a day curating, commenting and responding. When he responds directly, it's "him" and not a stand-in.

Instructive and revealing. Especially his pointers on how to find useful, interesting content. I've bookmarked his article and am re-reading it.

Click here to read How Marketing Legend Guy Kawasaki Manages His Social Media Presence

On the Internet Everybody Knows You're a Dog

Finally, if you enjoy stats, veteran Internet analyst (and now venture capitalist) Mary Meeker has published her latest report in the form of a slide deck.

Although it's titled "Internet Trends 2013," the report is jammed with stats on everything from healthcare to immigration to Social Security to the U.S. budget deficit.

The original dog cartoon [Nobody knows you're a dog] is my favorite. There is still some truth to it.

Click here to read Mary Meeker's 2013 Internet Trends Report

Do any of you remember Meeker's groundbreaking The Internet Report, published in 1995? I had a copy but I seem to have mislaid it.

Internet highlights this year are not astounding, but interesting nonetheless:

- Mobile is overtaking desktop
- Wearable computing (Google Glass, wearable bands, etc.) will take off
- Google+ is closing in on Twitter as one of the most used social media sites (I'm using it much more)
- China leads the U.S. in time spent on mobile and the Internet

As always, I'd love to hear from you. Hit Reply and I will respond.

Yours in summer reading, writing short eBooks and getting it done,




Debbie

P.S. If you've read this far, thanks for putting up with the blizzard of emails I sent last week. We're back to our 1st and 3rd Tuesday emails with updates and useful links.

Debbie Weil
Founder & CEO, Voxie Media
Big Ideas. Short Books.™

{eBook publishing and programs for up-and-coming business authors}

email: debbie@voxiemedia.com
mobile: 202.255.1467

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