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Generation
WHY?: Managing, Partnering with and Marketing to Millennials
By Jonathan Rogers
06/25/13
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Born between 1982 and 2000, there are about 32
million Millennials in the US workforce, and more keep coming. Ignore
them at your peril! By knowing these key traits you will begin to
understand this generation and have more successful relationships with
this young--but influential--group. Small adjustments can have a big
impact!
Closing the Sale
Without Begging: Part Two 06/19/13
In part one of Closing
The Sale Without Begging, we discussed the first two steps of
how to close a sale by earning your customer's trust.
Step 1. Be Original: Say something new.
Step 2. Be The First To Add Value: Adding value is
the key to closing the sale in any industry.
To close a sale effectively our actions must lead
to buy-in first. If your prospects don't trust you, they will remain
reluctant to buy from you no matter how many times you ask for their
business. It's simple: buy-in must come first or you will have to beg to
close a sale. And handouts are no way to earn a living, especially when
you don't have to. Now onto step 3 of Closing the Sale Without Begging.
Closing the Sale
Without Begging: Part One 06/12/13
Every salesperson has made the fatal mistake of
trying to close the sale without first earning a customer's trust. Asking
for a prospects' business without out an ounce of indication that they
are ready to buy from you is just looking for a handout. It's petitioning
for a sale without earning your prospects' vote and then, like a spoiled
six year old, complaining that you didn't get what you wanted when your
prospect says no. If that becomes your way of doing business, you'll end
up begging for more than sales. You'll end up begging your boss for your
job.
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