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STAY CONNECTED
WITH
SILVAR!
EDUCATION
June 24-28
NAR Certified
International Property Specialist (CIPS) Institute
Instructor:
David Wyant
Cost: $675 for CIPS Institute (five
courses) for any AOR member. Cost for individual courses is $175 per
course.
VIEW
FLYER
July 16
All About
Disclosures
1:30 – 4:30 p.m.
Instructor: Robert
Bloom, attorney
Cost: $59
members; $79 nonmembers
Disclosures are one of the most important areas to understand in real
estate today. This course will review approximately 30 disclosure
requirements that are typically seen in a residential 1 – 4 transaction
item by item.
EVENTS
Tuesday, June 25
Menlo
Park/Atherton District Meeting
Left Bank, Menlo Park
8 - 9:30 a.m.
Thursday, June 27
Cupertino/Sunnyvale
District Last Thursday's Networking
Firehouse Brewery, Sunnyvale
4:30 - 6 p.m.
VIEW
FLYER
SF Giants vs. Chicago Cubs
Friday, July 26
AT&T Park
7:15 p.m.
Palo Alto District is selling tickets to the San Francisco Giants vs.
Chicago Cubs baseball game. Tickets cost $40 for seating at the Reserve
View Section 314, Rows 12-15 and limited supply. They can be purchased
at SILVAR or at SILVAR district tour meetings.
VIEW
FLYER
Now
Available
in the Store:
Stamps
Read & Approved or Received & Read $19.95
Power R.E.
(Emails & Letter Book) $34.95
Brochure Boxes
Blk, Wht or Clear $19
SPECIALS:
Lumi-Dome
Magnifier (good for maps or Locaides) $8.50
Qualifier Plus
IIIx
Now $40
Sign Here
Stickers
$4
FOB - Adapter
with two AAA batteries
$30
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Government Affairs
Palo Alto Conducts Infrastructure Poll
In
anticipation of possibly placing an infrastructure bond on the ballot in
2014, the City of Palo Alto recently conducted a poll to find out how
residents would feel about paying for certain projects. A majority of
voters said they would likely support the bond; however, in order to
pass, the vote would need to be a two-thirds supermajority.
The survey
of 603 Palo Alto voters found 75 percent approved of the city’s
performance on infrastructure and 68 percent said they thought the city
was doing a good job providing services.
Projects
dealing with public safety and transportation ranked at the top of
voters’ priorities, with “ensuring a modern and stable 911 emergency
communication network,” providing safe routes to schools for students,
and maintaining city streets and roads as the top three priorities. Only
60 percent of voters ranked “providing police officers with facilities
and resources needed to investigate and prosecute crimes in our
community” as a high priority, and only 52 percent supported the idea of
spending $57 million to buy land and build a new public safety and
emergency response command center.
With
voters apparently happy with city services, the city may face an uphill
battle convincing voters it needs more money for infrastructure,
especially the building of a new facility for police officers.
[TOP]
Public
Hearing Taking Place on Apple Campus 2 Draft EIR
Apple is
proposing building a giant new campus in Cupertino called “Apple Campus
2,” which is expected to house its employees. In addition to the 2.8
million square foot building, there will be a 300,000 square foot
research building and 120 acres of landscaping. Apple has experienced a
growth of employees by 18 percent every year for the past five years.
Even if its growth slows to 10 percent, approximately 7,400 new employees
will be hired between 2013 and 2016, for a total of approximately 23,400 employees.
The project will generate approximately 9,200 full-time construction jobs
for its duration.
Last year Apple made purchases amounting to $4.6 billion from over 700
businesses located within Cupertino, Santa Clara, and Sunnyvale. The
company expects to increase its purchases by $2.1 billion after the
completion of the new campus.
Apple is the single largest taxpayer in the city of Cupertino, currently
generating a net annual fiscal surplus of approximately $8 million to the
city. This is expected to reach approximately $11 million after the
completion of Apple 2. Apple currently pays $24.8 million in property
taxes to all surrounding public agencies, which is expected to increase
to $31.7 million. Additionally, Apple estimates its “one-time” revenue to
the city in sales/use and other taxes will reach about $38.1 million.
The primary criticism of Apple’s project centers on the impact it will
have on traffic and on the neighboring community. Apple states it is
working to mitigate any traffic issues by proposing to widen highway off
ramps and increase its private employee bus system. The company also
plans to beautify and add bike lanes to the neighborhood.
The draft Environment Impact Report (EIR) for the campus is now available
for public review. The public review period began on June 6 and ends July
22. The next public meeting on the draft EIR is scheduled for June 26,
6:30 p.m. at the Cupertino Community Hall, 10350 Torre Avenue. Public
comments are also being taken online.
SEE DRAFT
EIR
[TOP]
Member News
Apply
for 2013 C.A.R. Director
If you
would like to apply for 2013 California Association of REALTORS® Director
for Region 9, please complete and return the application below to SILVAR
by 5 p.m. Friday, July 27. If you are selected, you will have the
opportunity to serve on one or more of the C.A.R. committees as a
regional representative or member. Please notify SILVAR of your committee
preferences when you apply, by indicating your choice from 1-3.
APPLICATION
FORM
[TOP]
WCR
Features Leading Ladies of Real Estate
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Left to
right: WCR President Melanie Holthaus, Jennifer Tasto (Property
Services, Inc. - Burlingame), Nina Yamaguchi (Coldwell Banker -
Cupertino), Carol Burnett (Alain Pinel Realtors - Saratoga), and Wynona
Denise Morris (Intero Real Estate Services – Evergreen Valley).
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Over 40
people attended the Women's Council of REALTORS® (WCR) - Santa Clara
Valley chapter business resource luncheon meeting held at
SILVAR yesterday. The “Leading Ladies of Real Estate” featured a
women’s broker panel with Nina Yamaguchi (Coldwell Banker - Cupertino),
Carol Burnett (Alain Pinel Realtors - Saratoga), Jennifer Tasto (Property
Services, Inc. - Burlingame), and Wynona Denise Morris (Intero Real
Estate Services – Evergreen Valley).
WCR President Melanie Holthaus welcomed members and guests, while WCR
board director Marie Pham served as moderator. The brokers were asked a
range of questions from advice for new and seasoned agents, off-MLS
listings, their good and bad experiences, to what they do when they have
a bad day.
Morris said every new agent should make sure they get the proper training
and have someone experienced who can support them.
Burnett added ongoing structured training along with a mentor program is
always good for new agents. She suggested initially working in a large
office has great benefits for new agents because the large office
environment exposes them to other agents, experiences and situations.
Yamaguchi said it is important to have a non-competing broker whose
job is “to be there, to support and educate you.” She noted it is also
important to have good “vibes” with the broker and other agents in the
office.
Tasto, who is an independent broker, said there is no “magic bullet and
it’s not one size fits all.” Real estate offers opportunities for all,
but she echoed the other brokers’ emphasis on the importance of education
for new, as well as seasoned agents.
The brokers agreed keeping up with technology, including social media, is
important, but the bottom line is building relationships. “Real estate is
a sales job. You have to love lead generation and establish personal
relations,” said Burnett.
Regarding the hot topic of off-MLS listings, the brokers said that there
is sometimes a misunderstanding that it is always the agent that drives
the decision to go off-MLS, but they agreed the agent must have a serious
discussion with the seller about the disadvantages of an off-MLS listing.
Asked about real estate in the past, Tasto recalled one page docs, but
said she is glad that documents, which now number several pages, are
there to keep all parties on track.
Yamaguchi said while the business of real estate has changed, “it’s still
a people business; that hasn’t changed.” She also indicated she feels the
stature of the REALTOR® has been elevated to more of a negotiator,
navigator, being there to simplify the transaction for their clients, in
addition to providing information.
Burnett said she embraces the changing aspects of real estate. "It’s
dynamic,” she said. “It’s always changing, meeting new people. Changes in
the business give agents a chance to recreate their business."
Morris feels the process has greatly improved. In the past agents worked
with anyone interested in buying a home, but these days, they make sure
the interested parties can qualify for a home.
The brokers stressed the importance of striking a balance between work
and family time, believing in yourself, and having a positive
disposition.
“There will always be an issue in real estate, but your family members
will not always be there,” said Morris.
Borrowing a quote from her friend Dennis Moreno, Yamaguchi said, “You can
teach the skills, but you can’t change the attitude.”
Burnett said her father always told her, “You can do anything and be
anything you want to be.”
Tasto reminded everyone that it is important to be upbeat, especially in
this business.
[TOP]
District News
Coldwell
Banker Team is Winner of 2013 Los Gatos/Saratoga District Bocce
Ball Tournament
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And the
2013 Bocce Ball Tournament winner is ... Coldwell Banker!
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This
year’s Los Gatos/Saratoga District Bocce Ball Tournament turned out to be
a nail-biter, as teams vied for the championship trophy. The finalists,
Coldwell Banker (The CB Earthquakes) and Intero Real Estate (Team Mojo),
vied for first place position and up to the last few minutes tied at 3-3.
Then, as the clock struck 7:30 p.m., the end of the allotted time for the
tournament, Coldwell Banker’s James Nichols made a point, bringing home
the title for the real estate company.
“I never thought Bocce Ball could be so much fun!” exclaimed Brian Crane,
vice president and managing officer of Intero Real Estate Company – Los
Gatos, as he headed over to congratulate team captain Doug Evans,
managing broker of Coldwell Banker – Los Gatos, and his team.
Thank you to the following teams for participating in this year’s event:
First American Title, CSR Real Estate Services, Alain Pinel Realtors –
Saratoga, Intero Real Estate - Los Gatos (Team Mojo), Coldwell
Banker - Los Gatos (The CB Earthquakes), Integra Insurance Services
– Ryan Fenchel (The Intimidators), Montalvo Ventures (Montalvo Sons
of the Bocces), Mainstream Real Estate Group Inc. (Team Mainstream),
Alain Pinel Realtors – Los Gatos (Ball Breakers), Laura Peterson - State
Farm Insurance, Keller Williams (High Rollers) and RPM Mortgage.
The annual bocce ball tournament is always a festive event with good
food, non-alcoholic drinks, a no-host bar, and enjoyable networking among
members and guests. Thank you to Los Gatos/Saratoga District Affiliate
Chair Clayton Nelson of Clayton Nelson & Associates for organizing
the event.
The event raised $3,370 for the Silicon Valley REALTORS® Charitable
Foundation.
VIEW PHOTOS
TOP]
Affiliates Introduce Their Products and Services
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Left to
right: District Affiliates Chair-elect Eric Temple (standing), Richard
Miller, Jeni Weaver and Margie Archer
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At last
week’s Cupertino/Sunnyvale District tour meeting, members of an Affiliate
Panel were given the opportunity to introduce themselves and educate
members about the services and products they provide. District Affiliate
Chair-elect Eric Temple, mortgage loan officer with ratecomb.com,
introduced Richard Miller – Par Square, Bob Landsinger with Vector,
Jeni Weaver with Guild Mortgage and Margie Archer with HomeGuard.
Miller said parsquare.com is a website that gives coupons with discounts
to businesses and products, similar to Groupon, but the difference is the
website acts as a fundraising arm for schools and charities. Businesses
offer a promotional discount for services or products sold. A promotional
voucher is then offered on the website and 25 percent of all vouchers
sold are donated to a school. This process benefits both the school and
local business because it develops a direct marketing relationship with
all of the teachers, students and families. The public can go on one
website and support a school by purchasing a voucher, and the business
will benefit from the volume of customers who log in to the website to look
for a deal, knowing that when they buy a voucher they also will be
helping a school or charity. Miller said for REALTORS®, coupons are
available for staging, home inspection, landscaping, and other real
estate-related services and products.
Landsinger said the moving company Vector is well-known and reliable.
Often, families who move are never really totally prepared and need
last-minute services, from extra boxes to changes in details of their
move. Vector is aware of this, said Landsinger, and prepared to react and
adapt to any last-minute changes or needs. When hiring a moving company,
Landsinger advises consumers to always select a brand name because brand
companies would be more reliable, perform background checks on their
workers, and have the right facilities.
Weaver said for Guild Mortgage, accessibility and service are key to
being successful. Guild Mortgage is a one-stop mortgage company that
provides processing, underwriting and other mortgage services under one
roof, so it is convenient and can provide fast service to buyers,
especially those on a tight timeline.
Archer
said HomeGuard’s inspectors have credentials and with one call, a
customer can get all services – property, termite, roof inspections,
including a natural hazard disclosure report, accomplished. Its home
warranties are competitive. Archer said HomeGuard provides services
Monday through Saturday, and is able to work within a short time frame.
[TOP]
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Menlo Park/Atherton
Left Bank
635 Santa Cruz
Ave.
Menlo Park
Tuesday
8 a.m. Breakfast
8:30 a.m.
Program
Next Meeting:
June 25
Don Weden on “The Senior Tsunami,” the impact of the
Baby Boomers on the housing market
* Tour listings for the Menlo Park/Atherton District
must be entered by noon on Monday to make the Tuesday tour. If Monday
is a holiday, the computer deadline for tour listings will be before
noon of the previous Friday.
Los
Gatos/Saratoga
Willow Street
Pizza
20 South Santa
Cruz Ave.
Los Gatos
Wednesday, 8
a.m.
Meetings
are every other Wednesday.
Next Meeting:
July 10
Top Agents on "What it Takes to Be Successful in This Market"
Cupertino/Sunnyvale
SILVAR
19400 Stevens
Creek Blvd. Cupertino
Thursday, 8:30
a.m.
Meetings are
every Thursday.
Next Meeting:
June 27
Nina Yamaguchi, managing broker Coldwell Banker - Cupertino
Los Altos/Mountain View
Chevys Fresh Mex
2116 W. El
Camino Real
Mountain View
Friday, 8 a.m.
Meetings
are usually on the third Friday of each month.
Next Meeting:
July 19
Palo Alto
Palo Alto Senior
Center
450 Bryant St.
Palo Alto
Friday, 8 a.m.
Tour only on July 5. No tour
meeting in July.
Next
Meeting: August 2
Peter Brewer, Palo Alto attorney
NOTE: If a District's tour falls on the day after a
holiday, the computer deadline to enter tour listings into the MLS will
fall on the last business day before the holiday.
Reported
Tour Violations
MAY 2013
9 Total
Policy #5 - No agent
- staged
1 violation
Policy #6 -
Restricted hours
1 violation
Policy #10 - Retour
within 4 weeks: 6 violations
Policy #13-b -
Cancelled, not announced at meeting
1 violation
Please
click here
for the SILVAR Tour Policy
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Upcoming Classes
All
classes will be at SILVAR, 19400 Stevens Creek Blvd., Cupertino, unless
otherwise indicated. Space is limited, so signing up in advance is always
necessary. Call SILVAR at (408) 200-0100 or go to http://ims.silvar.org/ to register for a
course or video viewing unless otherwise indicated. http://ims.silvar.org/ requires your
NRDS number as a login. It can be located on your NAR membership card or
on the mailing label of your REALTOR® magazine.
June 24-28
NAR Certified
International Property Specialist Institute
(CIPS)
Instructor: David
Wyant, 2012 and 2009 NAR International Instructor of the Year
Cost: $675 for
CIPS Institute (five courses) for any AOR member. Cost includes a premium
level Class Pass for SILVAR members for future discounts on classes and
SILVAR programs.
VIEW
FLYER
July 9
PRDS Forms Online
on Instanet Solutions, 10 am – 12 pm
Cost: FREE
Learn about the new PRDS Forms on the Instanet Solutions platform and be
able to access your forms anywhere and anytime, from virtually any
Internet-connected PC, using both the Internet Explorer or Firefox
browsers, and also from Apple computers, using the Safari browser. PRDS
forms are available online free of charge as a member benefit to all
REALTOR® members of SILVAR and SAMCAR. The class offered for the new PRDS
Forms system will demonstrate the procedures to log in, create
transactions, fill out the forms online, and then either print or email
those forms to a client.
July 16
All About
Disclosures 1:30 – 4:30 pm
Instructor:
Robert Bloom, attorney
Cost: $59
members; $79 nonmembers
Disclosures are one of the most important areas to understand in real
estate today. This course will review approximately 30 disclosure
requirements that are typically seen in a residential 1 – 4 transaction
item by item.
July 19
Mastering Matrix
(FREE!), 10:30 – 12:00 pm
VIEW
FLYER
Realist
(FREE!), 1:00 – 2:30 pm
July 25
PRDS Forms Online
on Instanet Solutions, 1:30 – 3:30 pm
Cost: FREE
Location: Microsoft Store, Stanford Shopping Mall
Learn about the new PRDS Forms on the Instanet Solutions platform and be
able to access your forms anywhere and anytime, from virtually any
Internet-connected PC, using both the Internet Explorer or Firefox
browsers, and also from Apple computers, using the Safari browser. PRDS
forms are available online free of charge as a member benefit to all
REALTOR® members of SILVAR and SAMCAR. The class offered for the new PRDS
Forms system will demonstrate the procedures to log in, create
transactions, fill out the forms online, and then either print or email
those forms to a client.
July 29
iMovie Using an
iPad (FREE!), 10:30 – 12 pm
MLS Source for
Tablets FREE!), 1 – 2:30pm
July 30
Tax Strategies for
the Real Estate Professional, 10 am – 12 pm
Instructor: Kelly
Clark
Cost: $10
This seminar will help identify between $2,500 and $27,000 in NEW
deductions that can be used right away to pocket thousands in tax
savings. These deductions are based in the tax LAW, but presented in
simple English that all of us can easily understand.
July 31
All About Escrow,
11 am – 12:30 pm
Instructor: Connie
Montalbano-Hill
Cost: FREE
Learn what is the title and escrow process and how to make your
transaction go smooth. Getting to know how a title company works
with the listing agent, selling agent and mortgage lender during the
escrow process. Learn who is responsible for what during the escrow
process and how a title company can help you grow your business during
that process.
July 31
All About Title, 1:30
– 2:30 pm
Instructor: Connie
Montalbano-Hill
Cost: FREE
Learn what to look for as you are reviewing a preliminary title report.
Taking care of title before you go on the market. What a real estate
agent should look for when reviewing the property.
August 1
Home Technology
Trends – Emerging Consumer Trends & the Implications for REALTORS®,
1:30 – 3 pm
Instructor: James
Stout
Cost: $10 members;
$30 nonmembers
To provide real estate professionals a working knowledge of current home
entertainment. Home technology trends and their impact on home
construction and living space layouts. Offer key knowledge that will
allow REALTORS® to be even
greater resources to their clients. Demystify the latest developments in
TVs, audio, installation hardware, computers-tablets, and related
furniture. Determine home features making a home digitally friendly or
hostile to prospective buyers. Resources for clients to reach their
digital goals. All course material will apply directly to REALTORS®’ own
homes. The curriculum will feature liberal use of redesign and remodeling
photos to showcase practical affordable solutions.
Links to other online classes:
Seniors Real
Estate Specialist Course Online
Take the SRES® designation course at your own pace and gain an
understanding of the distinct real estate goals, concerns, and needs of
seniors today. For more information about the SRES® designation and the
SRES® Council, visit www.seniorsrealestate.com
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Events
Unless otherwise
indicated, for more information or to register for an event, call SILVAR
at 408-200-0100. You can also register for SILVAR events online at http://ims.silvar.org/
June 25
Menlo
Park/Atherton District Meeting
Left Bank, Menlo Park
8 - 9:30 am
June
27
Cupertino/Sunnyvale
District Last Thursday's Networking
Firehouse Brewery, Sunnyvale
4:30 - 6 pm
VIEW
FLYER
July 16
Cupertino/Sunnyvale
District Wine Tasting Tour & Lunch
Bus leaves 10:30 am and returns to SILVAR 4 pm
VIEW
FLYER
July
23
Menlo
Park/Atherton District Meeting
Left Bank, Menlo Park
8 - 9:30 am
July 26
San Francisco vs.
Chicago Cubs
AT&T Park, San Francisco
7:15 - 10:30 pm
Tickets sold at SILVAR and at SILVAR District tour meetings.
VIEW
FLYER
August
7
Cupertino/Sunnyvale
District Bowling for Charity
Homestead Lanes, Cupertino
2:30 - 5 pm
VIEW
FLYER
September
16
Annual Charitable
Foundation Golf Tournament
Los Altos Golf & Country Club
Registration 11 am; Shotgun Start 12 pm
REGISTRATION
FORM
SPONSORSHIP
FORM
September
24
Menlo
Park/Atherton District Meeting
Left Bank, Menlo Park
8 - 9:30 am
September 25
Los Gatos/Saratoga
District License Renewal with Charlie Krackeler
Willow Street Pizza, Los Gatos
8 - 10:30 am
Details to follow
October
2
Los Gatos/Saratoga
District Pumpkin Auction
Willow Street Pizza, Los Gatos
8 am
October
22
Menlo
Park/Atherton District Meeting
Left Bank, Menlo Park
8 - 9:30 am
October
24
Economic Forecast
Seminar & General Membership Meeting
Computer History Museum
2 - 5 pm
VIEW
FLYER
November
19
Menlo
Park/Atherton District Meeting
Left Bank, Menlo Park
8 - 9:30 am
December
13
Los Altos/Mountain
View District Holiday Party
Los Altos Golf & Country Club, Los Altos
8 - 9:30 aM
December
19
Los Gatos/Saratoga
District Gala
La Rinconada Golf & Country Club
Saratoga
Details to follow
January
9, 2014
SILVAR
Installation Dinner
Villa Ragusa, Campbell
Details to follow
[TOP]
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Copyright © SILICON VALLEY ASSOCIATION OF
REALTORS® 19400 Stevens Creek Blvd., #100 Cupertino, CA 95014
We welcome your
feedback! Send us a note at newsletter@silvar.org
or call at
(408) 200-0100.
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