Realtor.com adopts 'spokesdog'
Otis will help agents promote pet-friendly rental listings
By Inman News, Tuesday, April 16, 2013.
Realtor.com's 'spokesdog' Otis. Photo credit:
PRNewsFoto/Move Inc.Otis became an Internet sensation after photos from a rental listing that featured stealth appearances by the Great Dane-German shepherd mix went viral in March.
Realtor.com has enlisted the services of the "scene-stealing dog" to "do a great job of representing our dedication to pet-friendly listings and, as an extension, our commitment to delivering the best tools available to help renters find the right house or apartment for them," said Barbara O'Connor, executive vice president of marketing at Move Inc., in a statement.
"We loved Otis' story and reached out to his owners immediately to see if they would consider helping other home seekers find pet-friendly listings," said Dave Arnold, executive creative director at realtor.com's ad agency Pereira & O'Dell. "He's a natural spokesdog and soon-to-be national symbol for tracking down pet-friendly listings first."
The introduction of Otis is the latest in a series of new site features. Last month, the listing site rebranded with a new logo, slogan and design. It also launched a marketing campaign touting the accuracy of its listings, using the tagline "Find it First."
| Contact Inman News: | |||
 Facebook |
 Twitter |
 Email |
 Letter
to the Editor |
Article continues below 
Copyright 2013 Inman News
All rights reserved. This content may not be used or
reproduced in any manner whatsoever, in part or in whole, without written
permission of Inman News. Use of this content without permission is a violation
of federal copyright law.
You must login or register to post a
comment.
No comments:
Post a Comment