Monday, April 22, 2013

Bo knows prospecting

CS: Prospecting – The System Summary & Conclusion



The Clarity Series (CS) is a series of posts all on one subject. This particular subject is prospecting. While the context is commercial real estate, these steps and principles can be applied to any sales. To read the introduction of this series, click here. To read an overview of the entire prospecting system, click here. Thank you for reading!
iStockPhoto
iStockPhoto
When I was 15, my dad hired me to clean out a concrete drainage ditch. That ditch ran behind the houses of a street he had developed. We agreed on a price and I started digging. I soon discovered that I could hire my friends at a rate higher than minimum wage. I made all the income when I did the work. I made half that amount when they did the work.
It was an epiphany for me. I made money by providing work for my friends. It cost me no time. Instead, I would mow yards. It multiplied what I could make. As I look back, this was the summer I was bitten by the entrepreneurial bug. The other thing I learned that summer was digging ditches is no fun!

So let me ask you a question. If I paid you a million dollars to dig a ditch, would you not do it?

Prospecting is much like digging a ditch. It is no fun. However, it is the path to substantially increasing your income? If I paid you a million dollars to prospect, would you not do it? This is your choice every day when you decide how to spend your time.
Dig your ditch! Here is a recap of how to do it.

How to Dig Your Ditch


Don't I look smart?  My wife thinks so!
Don’t I look smart? My wife thinks so!




photo from iStockPhoto
photo from iStockPhoto




iStockPhoto
iStockPhoto




iStockPhoto
iStockPhoto




via iStockPhoto
via iStockPhoto




iStockPhoto
iStockPhoto




Make the dang call! via iStockphotot.com
Make the dang call! via iStockphotot.com




WallpaperWizard-502021866
WallpaperWizard




WallpaperWizard-261612976
WallpaperWizard




This wraps up the Clarity Series on Prospecting. My hope is that you will now have actionable steps to implement into your business. Adopt the mindset that someone is paying your a million dollars to dig this ditch. Systematize your prospecting. Delegate every task you can. Make the calls! Do this and join the 5% of top performers. Nothing is holding you back except…you.

There are more Clarity Series topics to come in the future, but I want to hear from you. What topics would you like to read about in more depth? Comment below!



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