3 tools to better manage social media Ian Cleary

3 Tools to Better Manage Your Social Media Presence

By Ian Cleary
Published February 13, 2013

Do you want to make more efficient use of your time on social media?

Are you looking for tools that will help you manage your social media efforts?

In this article you’ll discover 3 tools to enable you to become more efficient and effective with social media.

#1: Glyder – Social Media Marketing from Your iPhone

Glyder is an iPhone app that allows you to share well-designed marketing messages as social media updates using predefined templates.

You no longer need a designer to produce imagery to promote your latest contest, offer or status update. With Glyder, you can choose from a wide range of graphic templates that use tried and tested formats and wording to help get the best conversion for your marketing messages.

Glyder helps you improve the quality of the content you share and be more efficient with your mobile device for social media marketing.

Features

• Select one of the templates and personalize it by adding your own text, company name/website address and even change the image.
  
  

  Choose from a wide variety of templates that help increase conversion and sharing.

• Send your posts via Twitter, Pinterest, Facebook, SMS, email, Constant Contact and MailChimp.
• Glyder also supports Apple Passbook. This means Apple iOS 6 users can add an image you send to their passbook. This is where they store other items such as movie tickets and flight boarding cards. This could be useful if you want to share something like a coupon that is redeemable at your shop.
• Create your post/message from scratch using your own text and photos.
• Adjust your images by zooming in and choosing the exact portion of the image you want to include, and applying a filter to enhance the color and tone of your photo.
• New images and templates are added regularly to make sure your messages remain fresh and new.
• Images are formatted to look great on mobiles, tablets and desktops.

Setup

Download the free app from the Apple App Store and connect to your social networks. At the moment, the app is only available for Apple iPhones, but support for other devices is in the works for later this year.

A Glyder is a message you want to share based on a template.

For example, if you want to provide your fans/followers with a free download, you could select the template below. After selecting it, you customize it with whatever words you want to use and even replace the picture.

Your company name and website address are added to the bottom of the message automatically based on what you entered in your settings. You can change this to include a more specific link related to the message such as more details on the offer or the page where they can download the free report.

Standard template that is customized with updated text.