The
Myth of Average Denies Onlyness
By Nilofer Merchant on Jul 08, 2013 05:47 pm
Many years ago, the AirForce was designing the cockpit for
“the average” pilot. As they rolled out better and better technology,
performance was not improving. First
they blamed the technology, and then the leaders involved. And, then
they thought to blame the users, the pilots. Blaming and shaming fixed
nothing. Finally, they got curious enough to do actual research.
In doing so, they realized something most of us intuitively know —
there is no such
thing as “average”.
By rethinking the problem, they figured out that by
designing for “the average”, they were hurting everyone. Designing on
average destroys talent. First, it makes your talent a liability
because those that are gifted get bored by not being able to offer what
they actually can, and thus underperform (given their capabilities).
Second, people who are weak at certain things that are being measured
are not seen for their (actual) perspectives and strengths. By
eliminating the idea of “average” the Air Force changed and they changed
how cockpits were designed (with things like movable seats that we take
for granted in cars today). And, by eliminating the idea of average,
they unlocked the human potential of many pilots and improved the
performance overall.
Today, there are many
institutional constructs — like education curriculum or job
descriptions — that are designed for the equivalent of “average”. In
other words, we use a singular, rigid solution that treats people simply when, in
actuality, humans are rich.
Rigid solutions are designed for people to fit in rather than
celebrating how they can stand out, and quite possibly do something
extraordinary. It’s not that everyone will, but that anyone can and
“average” denies this fundamental truth.
This TED talk by Todd Rose (pictured to the right) is one
worth watching. Once a high school drop out and now a Harvard
professor, he speaks to the topic of educational reform, but I think if
you look at it with a little squinting, you’ll see that the talk is
more broadly about how do we fundamentally re*imagine our institutions
to enable individual potential.
I agree with his notion that we need reform, but I suggest
we do it more broadly than education. I suggest we redesign and build
institutions to celebrate onlyness. Using his words, I believe
“We can do this. And it’s time we demand it.”
Booyah.
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