Marketing
Tips From The Ibis Network
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Posted: 24 Jul 2013 06:22 PM PDT
In recent years, mobile devices
have become the primary source of social media interaction. As the mobile
device market continues to grow in size and accessibility, it brings with it
a new age of marketing overall. These devices provide marketers with a resource
that is both well established and highly regarded in the social media world.
Going mobile can improve businesses in a variety of ways; below are just a
few helpful tips on how going mobile can help your marketing campaign.
1.) Convenience – It is now easier than ever to do your social networking “on
the go,” with handheld devices making access to sites like Facebook and
Twitter infinitely more accessible. Updating Facebook or sending “tweets”
(Twitter updates) from smartphones and tablets has gone from being a fad to
being the most wide-spread and accepted method available. This presents a
huge opportunity for mobile marketers to enhance their campaign and build a
client list.
2.) Get Personal – Mobile devices, by design, are an “always on” technology, and
most people are checking their devices multiple times throughout the
day; this gives mobile marketers a great advantage. The opportunity to
create a more personal relationship with clients because of accessibility and
traffic has never been greater. Making those immediate personal connections
will help grow your client base, and in turn will help your brand grow as
well.
3.) More Participation – Participation is a must in marketing, and the more “present”
you are with your marketing plan, the more you can increase that
participation. How quickly you respond is often key to retaining interest.
Participation will grow over time as people see the immediacy of your
responses and interactions. The more acquainted your clients get with you,
the more trust you will build.
4.) Numbers – This new landscape of mobile-driven social media infinitely
increases the possible reach your marketing campaign can have. Now every
person walking down the street looking at their phone is a potential client.
This means that it’s also easier for your campaign get lost in the “noise” of
the internet. Gaining the trust of followers will help to set you apart, and
will greatly improve your chance of increasing your numbers. More than ever,
your marketing campaign depends on your reputation as a brand. Establishing
that trust with your client base is very important and, along with a solid
marketing plan, is the best way to see those numbers grow.
For daily social-media tips, visit
our Facebook page here
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