27 Books Every Entrepreneur Should Read
Ariely's book looks deep into human behavior and consumer habits, and it's
focused around the revelation that humans are wired to be irrational. Ariely
goes deeper by using plenty of first-hand experiments to show that the world is
fuzzier than traditional economists would like it to be.
Read more about Dan Ariely's "Predictably
Irrational."
Read more: http://www.businessinsider.com/best-business-books-for-entrepreneurs-2013-5?op=1#ixzz2UbKPqmWU
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