These days it's easy to take the institution of
micro-brewing for granted. On a given night, just pop into one of the bars or
restaurants on Castro Street and you'll likely find an array of craft brews on
tap or in the bottle.
But back in the 1980s, things were different.
Americans didn't have much of a taste for stouts or IPAs, you couldn't buy
Sierra Nevada at 7-Eleven and eating at a restaurant that brewed its own beer
was unheard of. All of that has changed, of course, and Mountain View's Tied
House, which is celebrating its 25th anniversary this weekend, helped spur that
change.
The Villa Street brew pub poured its first pint in January 1988,
according to Carolyn Hopkins, marketing director for Tied House -- beating
Gordon Biersch to the punch by a few months.
"We're the oldest Silicon
Valley micro-brewery still in existence," Hopkins claims, explaining that others
began brewing before Tied House, but none have stood the test of time.
To
celebrate the milestone year, Tied House is sponsoring a "beer walk" through
downtown Mountain View. Beer enthusiasts who purchase tickets will receive a
special commemorative mug and get the chance to taste more than 20 beers as they
walk up and down Castro Street visiting shops, restaurants and art
galleries.
The event was organized with the help of SJbeerwalk.com and
the Mountain View Chamber of Commerce. A portion of the proceeds will go to
benefit Student Outreach and Advancement Resource program (SOAR) -- a Chamber
program for mentoring, counseling and supporting at-risk and underachieving
community college students.
First
DropsAs is the case for so many bright ideas, the concept for
Tied House was the result of being in the right place at the right
time.
Co-founder Lou Jemison took a trip to Germany around the time when
the so-called "tied house" law was being relaxed in California. The law
prohibited brewers from selling their product directly to consumers, but
California's AB3610 changed that, making it so that beer makers could sell suds
directly to consumers, so long as they also served food.
In Germany
Jemison encountered bold beers he had never tasted in the states and also found
that many restaurants brewed their own beer. These brew pubs were sometimes
called "tied houses," as they were only allowed to sell the beer they brewed
themselves, or were tied contractually to selling the beer of a certain brewer.
He returned with the germ of an idea that would ultimately turn into Tied
House.
Jemison partnered with Ronald Manabe and began looking for a place
to set up shop. Though the men were living in the Watsonville-Santa Cruz area at
the time, the city wooed them. According to Hopkins, the city manager at the
time, Bruce Liedstrand, worked hard to convince the pair to set up shop
downtown.
Community hubIt
was a good move for Mountain View, according to Oscar Garcia, president of the
Chamber of Commerce. Tied House has become a community hub of sorts, Garcia
said, and as locals have given to the restaurant, the restaurant has given back
through philanthropy.
"What is unique about the Tied House is that they
have really embedded themselves into the Mountain View community," Garcia said,
noting that the restaurant has a strong customer base for both the lunch crowd
and the dinner crowd -- meaning they serve a large proportion of those who
commute into the city for work as well as Mountain View residents.
In
addition to their loyal customer base, Garcia said, the Tied House is known as a
meeting place -- for sports events, office parties and election night
celebrations.
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