5 surprising things Apple CEO Tim Cook said last night
- By Luke Stangel
Here are Cook’s top 5 comments. Watch the entire interview here.
#1: He wants the stock to improve
“If you look at the stock, which is a lot of what people focus on, the stock price has been frustrating,” Cook said (at about the 6:30 mark). “The stock price has been frustrating for investors and all of us.”
He went on to remind investors that people who’ve bought Apple stock at the right time have become very wealthy. In early 2009, Apple shares were trading around $70 per share, and have since gained more than 400 percent.
“I think what we have to do is focus on making the best products,” Cook said. “If we do that right, if we make great products that enrich people’s lives, the other things will happen.”
#2: We have a ‘grand vision’ for Apple TV
Apple has sold more than 13 million Apple TVs since 2007, despite nearly nonexistent marketing around the product. For years, there’s been speculation that Apple is secretly developing a much larger product around television, most likely with streaming video, Internet connectivity, digital music, apps and games.
Cook danced around the question, saying television was an area of “incredible interest” for Apple.
“I think many of us would agree that there are lots of things about the TV experience that can be better,” Cook said (around the 11:10 mark). “We answered some of those, clearly not all of those, with Apple TV and we’re going to continue making that better.”
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