Saturday, January 5, 2013

Ferrazzi: Accountability secret

An Accountability Secret Proven to Produce RESULTS



Today, I have a terrific accountability practice to share: The Daily Huddle. The Daily Huddle is a 20-minute call first thing in the a.m., during which each team member or participant has two minutes to list their biggest accomplishment from the previous day, what they wanted to accomplish that day, and what they needed from the team leader or someone else on the call. There are other versions of the Daily Huddle out there, of course, with different names, but this particular coinage was developed by RMA Participant Peter Osborne, founder of the Consultant Launch Pad, to help manage a team of account executives earlier on in his career. The secret to making it effective: “Keep it short. Keep it focused. And try to have it at the same time every day – first thing in the AM,” says Peter. Why it worked so well: • Peter could easily track and follow up on his team’s goals • Other people on the call often had advice, having dealt with similar problems • Having to outline goals in front of others led to more tangible plans that had a real impact on the team's results. You don’t need to be a manager to institute a Daily Huddle – you can start one today with colleagues or Lifelines. If you’re not harnessing the power of group accountability, you’re putting yourself at a disadvantage. Sharing your goals with others has been proven to dramatically increase the likelihood you’ll achieve them. Peter’s results probably tell the best story: Among other big wins, he told us, "We surpassed our goals for launching our Affinity Checking product by 200% (endorsements and accounts). All because we spent a little bit of time every day focusing on initiatives that would move the needle.” For his submission in the RMA contest, Peter won a $100 gift card to one of my favorite organizations, Donorschoose.org, where you can choose a specific school project to support with a donation small or large. What’s your best accountability tip?

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